Dell and OPI are partnering to offer limited edition laptops in a variety of nail-worthy shades. Who would have thought that a major computer company would team up with a popular nail polish brand? Not I, but I’m happy (I own an apple-red laptop myself).
A result of the Dell and OPI collaboration, the Dell Mini, Inspiron and Studio laptops will soon be available in twenty-six new colours—twenty classic OPI colors and six special holiday colors—including ‘I’m Not Really a Waitress,’ ‘Strawberry Margarita,’ ‘Dear Santa,' and ‘Merry Midnight.’
Needless to say, I’m drooling. My own PC is pretty new, but it couldn’t hurt to have another, right?
Key Themes Behind This Trend
- Brand Collaboration
- The partnership between Dell and OPI highlights the trend of cross-industry collaboration for unique product offerings.
- Personalized Electronics
- The trend towards customizable electronics continues with the option for laptop colors that reflect personal style.
- Lifestyle Tech
- The fusion of tech and beauty products expands the trend towards lifestyle tech, where function and aesthetics meet.
Where This Applies
- Tech
- Tech companies have the opportunity to collaborate with non-tech brands to create unique product offerings.
- Beauty
- Beauty brands can expand into tech product offerings to tap into the growing trend of lifestyle tech.
- Fashion
- Fashion brands can collaborate with tech companies to create personalized and stylish tech accessories, such as laptop cases.
