Dell and OPI Join Forces to Create Colorful Nail Polish PCs
Katherinev123 — October 14, 2009 — Fashion
References: www1.dell & springwise
Dell and OPI are partnering to offer limited edition laptops in a variety of nail-worthy shades. Who would have thought that a major computer company would team up with a popular nail polish brand? Not I, but I’m happy (I own an apple-red laptop myself).
A result of the Dell and OPI collaboration, the Dell Mini, Inspiron and Studio laptops will soon be available in twenty-six new colours—twenty classic OPI colors and six special holiday colors—including ‘I’m Not Really a Waitress,’ ‘Strawberry Margarita,’ ‘Dear Santa,' and ‘Merry Midnight.’
Needless to say, I’m drooling. My own PC is pretty new, but it couldn’t hurt to have another, right?
A result of the Dell and OPI collaboration, the Dell Mini, Inspiron and Studio laptops will soon be available in twenty-six new colours—twenty classic OPI colors and six special holiday colors—including ‘I’m Not Really a Waitress,’ ‘Strawberry Margarita,’ ‘Dear Santa,' and ‘Merry Midnight.’
Needless to say, I’m drooling. My own PC is pretty new, but it couldn’t hurt to have another, right?
Trend Themes
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Brand Collaboration — The partnership between Dell and OPI highlights the trend of cross-industry collaboration for unique product offerings.
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Personalized Electronics — The trend towards customizable electronics continues with the option for laptop colors that reflect personal style.
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Lifestyle Tech — The fusion of tech and beauty products expands the trend towards lifestyle tech, where function and aesthetics meet.
Industry Implications
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Tech — Tech companies have the opportunity to collaborate with non-tech brands to create unique product offerings.
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Beauty — Beauty brands can expand into tech product offerings to tap into the growing trend of lifestyle tech.
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Fashion — Fashion brands can collaborate with tech companies to create personalized and stylish tech accessories, such as laptop cases.
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