It was about time Lady Gaga rolled out an eccentric product. The pop star known for her outrageously flamboyant wardrobe choices is launching a line of headphones called Heartbeats along with Dr. Dre.
The Lady Gaga Heartbeats look like jewels and were designed to celebrate “the art and lifestyle of music,” the singer says.
“In the deepest hour of the night, I confess to myself three things; I would die if I was forbidden to write, forbidden to love, or forbidden to fashion,” Lady Gaga said. “Heartbeats embody the trinity of my human being, with one additional vow: that sound matters. Wear Heartbeats, love each other, and celebrate the art and lifestyle of music.”
The Dr. Dre and Lady Gaga Heartbeats headphones, which come in three designs (chrome, all black and jewel-shape earpiece), launch in October 2009.