I must be on an upper-crust kick. First caviar, now champagne: I might just go buy a top hat and cane and get this high class show on the road. Come to think of it, I did a top hat and cane cluster the other day: Benson, go get the Rolls. From champagne coats to fashion bubbly, drink in the fifty champagnes that won't leave you with a hangover the next morning.
Implications - Although consumers are in the midst of a recession and are feeling the pressures of an economic crisis, many of them have adopted an optimistic attitude and are indulging in what they love. Companies will be surprised to see an emergence of a niche market that -- regardless of what the economy is like, choose to indulge in luxurious products to remind themselves to relax.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
