Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Moet & Chardon Champagne Party at Melbourne Cup

 - Dec 11, 2008
References: contemporist
Champagne makers Moët & Chandon hosted a bubblicous party at the Melbourne Cup horse race. The effervescent event space was designed by Austrian firm PTW Architects.

Bubbles projected on the ceiling, transparent chairs, white table settings and mirrored ball light fixtures created a light and fizzy atmosphere. Lycra fabric pulled in organic shapes also added to the feeling that one could actually be dining inside a bottle of champagne.

PTW Architects noted the event facility had been quoted by the press as an "avant-garde environment not of this earth."