Special edition, co-branded phones seem to have a healthy niche market in people who like having mobiles branded with their favorite SuperCar or bike. Maybe it's a substitute for not being able to buy the actual thing. The Ducati Z770 SE phones are the latest automotive offering which are based on Sony Ericsson's tri-band GSM Z770 platform.
The special edition phone comes with Ducati branded covers, themes, screensavers, videos and a special Ducati Bluetooth headset based on HBH DS-220.
The Ducati Z770 comes out in Italy this month.