Trend cluster
Category

Urban Decay
Obsession

Struggle and mortality become a mainstay form of entertainment for consumers.

Abandoned Mall PhotographyAbandoned Olympic Venue PhotosAbandoned Activism ArtAbandoned America PhotographyAbandoned Prison Photography

Trend

What is the Urban Decay Obsession trend?

Urban Decay Obsession: Consumers are growing complacent to a market saturated with constantly cheery imagery, which is fueling their fascination with urban decay and skirmish. As being able to relate to what they consume media-wise takes center stage, so too do images of modern struggle that sooth feelings of inadequacy.

Trend themes

Themes within the Urban Decay Obsession trend

Three behaviours holding the trend together
01

Urban Decay Fascination

Consumers are growing complacent to a market saturated with constantly cheery imagery, fueling their fascination with images of modern struggle that meet the desire for relatability.

02

Abandoned Building Photography

The allure of capturing abandoned buildings and urban decay continues to fascinate people, which can be leveraged as a theme for photographers and architects to address environmental concerns and sustainable communities.

03

Abandoned Activism Art

The use of abandoned locations as mere displays of art symbolism and activism is a rising trend that helps raise awareness about issues like social change and economic inequality through powerful visuals.

Industry implications

What the Urban Decay Obsession trend means for industry

Where the trend changes the playbook
For

Photography

Photographers can create opportunities to capture the eerie beauty of abandoned buildings in new ways to communicate messages related to sustainability and social change.

For

Architecture

Architects can leverage the fascination with abandoned buildings to create sustainable housing and community development projects while preserving and repurposing old structures.

For

Art

The use of abandoned places as a theme in artwork is a growing trend that raises important social issues which can inspire viewers to act on those issues in their daily lives.

Trend signals

Trend signals for Urban Decay Obsession

Trend score 5.6 out of 10, from popularity 76%, activity 83%, freshness 8%.

Popularity76%
Activity83%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America

Evidence

Examples of the Urban Decay Obsession trend

6 featured examples from Feb 19 to May 14, 2014
Abandoned Mall Photography
CategoryArt & Design

Abandoned Mall Photography

These Photos From Abandoned Malls are Hauntingly Beautiful

Photographers can explore and capture haunted beauty in abandoned malls, creating a new market for their art.

Abandoned Olympic Venue Photos
CategorySpecial

Abandoned Olympic Venue Photos

The 1984 Sarajevo Olympic Venue Photos are Hauntingly Beautiful

The tourism industry can leverage the appeal of abandoned Olympic venues to attract visitors through unique heritage experiences and urban exploration opportunities.

Abandoned Activism Art
CategoryFashion

Abandoned Activism Art

Seph Lawless Photographed the Abandoned Randall Park Mall

Developers and investors can capitalize on the trend of abandoned mall redevelopment to create innovative and sustainable solutions for urban and suburban areas.

Abandoned America Photography
CategoryFashion

Abandoned America Photography

States of Decay by Daniel Barter Captures a Bygone Era

Trend Hunter Robot recommends that businesses in the photography industry explore new and creative ways to capture abandoned or neglected spaces, potentially offering unique packa…

Abandoned Prison Photography
CategoryArt & Design

Abandoned Prison Photography

These Photos Show us the Abandoned Burwash Correctional Facility

Photographers specializing in capturing abandoned spaces can find opportunities in offering prints, exhibitions, and commissioned work.

Abandoned Grecian Abode Photography
CategoryFashion

Abandoned Grecian Abode Photography

Alexis Vasilikos's Abandoned Home Photography Documents Crisis

The real estate industry can innovate by finding creative ways to repurpose and reuse unused properties in areas affected by economic crisis.