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Upcycled Hip

Recycled denim products speak to a consumer desire for hip, eco alternatives

Implications - With a desire to be perceived more eco-conscious, consumers are choosing upcycled products created from materials like denim to communicate a sustainable ethos as well as keen fashion sense. The utilization of recycled materials decreases brand dependency on new materials, which in turn decreases costs, increases sales and creates a hip, eco aesthetic that appeals to young consumers.
Trend Themes
1. Upcycling - The utilization of recycled materials appeals to young consumers and decreases brand dependency on new materials, which in turn decreases costs.
2. DIY - The trend of repurposing old jeans is seen in several of the examples listed and offers a great way to recycle old and unwanted garments.
3. Vintage/destroyed Denim - Scotch & Soda's children's apparel collection takes on an adult approach to kiddie couture by featuring a lot of destroyed denim pieces.
Industry Implications
1. Fashion - The fashion industry can integrate upcycling and vintage/destroyed denim trends to offer eco-conscious and stylish products to young consumers.
2. Diy/craft - The DIY/craft industry can leverage the trend of repurposing old jeans by offering workshops and materials for projects like denim lunch bags and pencil cases.
3. Home Decor - The home decor industry can incorporate upcycled denim products such as carpets, sacks, and coasters to offer eco-friendly decorative items for homes.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 79 Examples:
1,283,233 Total Clicks
Date Range:
Jan 13 — Feb 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

DIY Denim Bags
DIY Denim Bags
This DIY Project Involves Using Old Jeans to Create Denim Lunch Bags
Folks who love to dabble with DIY projects will enjoy these eco-friendly denim lunch bags. To create these chic sacs all that’s needed is an old pair of jeans, a belt and the ability to work a... MORE
Distressed Vintage Child Couture
Distressed Vintage Child Couture
Scotch & Soda's Line of Children's Apparel Takes on Adult Fashion
Your kids will definitely rock the school playground with these super cute, comfy and stylish pieces from the Scotch & Soda line of children’s apparel.  Taking a very adult approach... MORE
Alterable Denim Baby Carriers
Alterable Denim Baby Carriers
The Bykay Woven Denim Wrap Adds Quality to Comfort
If you’re a parent, it’s very likely that keeping your baby safe is your top priority and you can do that with these durable denim baby carriers. Made of cotton and linen, the material... MORE
Upcycled Denim Gadget Covers
Upcycled Denim Gadget Covers
Ikku Converts Denim and Canvas into Electronic Sleeves
Amsterdam-based company Ikku uses recycled denim and canvases and turns them into sleeves for various electronics such as laptops, tablets and cell phones. The Original Collection and the Burma... MORE
Upcycled Denim School Supplies
Upcycled Denim School Supplies
Turn Old Jeans into Practical Pencil Cases with This DIY Activity
These upcycled denim school supplies are offering some crafty ways to turn old and outdated jeans into practical pencil cases. While most people would donate or simply throw out any old pair of... MORE
Custom Recycled Denim Sacks
Custom Recycled Denim Sacks
This Vintage Denim Backpack is Great for Kids
Your kids will love adding their own designs to this custom denim backpack. It’s lined with gingham and is handmade from child-friendly materials like denim, cotton, thick yarn and several... MORE
Deconstructed-Pant Carpets
Deconstructed-Pant Carpets
Nudie Jeans' Post Recycled Denim Rugs are Fashionably Eco-Friendly
Swedish denim label Nudie Jeans has come up with a clever and stylish way to reuse worn out and destroyed denim by way of their Post Recycled Denim Rugs. Part of the brand’s Post Recycled... MORE
Family Teamwork Aprons
Family Teamwork Aprons
The Mommy and Me Aprons Will Help Your Little Ones Get Involved
If your little one is eager to help in the kitchen, these Mommy and Me aprons will keep them clean. Cookie baking can be stylish and fun when your child is dressed up just like you. The apron is... MORE
play_circle_filled Upcycled Denim Cash Carriers
Upcycled Denim Cash Carriers
Denimite Turns Old Levis into New Wallets and Rings
Nebraska’s Iris Industries is attempting to give new life to discarded jeans with Denimite. Denimite is a composite material made of shredded blue jeans and a partial bio-based thermoset resin... MORE

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