Baked goods are being made with upcycled ingredients to cut down on waste
Trend - Upcycling is becoming an increasingly common practice by small brands in the food industry that are trying to cut down on food waste. Now, baked goods or baking ingredients are also being adapted with these ingredients as a sustainable selling point.
Insight - Sustainability is increasingly becoming a purchase motivator for consumers, particularly in industries like F&B where being eco-conscious is more affordable. As more consumers become educated about the ways in which different forms of production and sourcing impact the environment, they're turning to brands that prioritize sustainability in a way that's impactful.
Insight - Sustainability is increasingly becoming a purchase motivator for consumers, particularly in industries like F&B where being eco-conscious is more affordable. As more consumers become educated about the ways in which different forms of production and sourcing impact the environment, they're turning to brands that prioritize sustainability in a way that's impactful.
Workshop Question - How could your brand better prioritize sustainability?
Trend Themes
1. Upcycling - Small brands in the food industry are adapting baked goods or baking ingredients with upcycled ingredients to cut down on food waste.
2. Sustainability in Food - Especially post-pandemic, the average consumer is more educated in both sustainability and food.
3. Upcycled Proteins - Companies are creating protein supplements and baking mixes from waste products of other industry processes, such as oat milk production.
Industry Implications
1. Food & Beverage - Adapting upcycling practices and highlighting sustainable production may resonate with customers.
2. Health & Wellness - Products that incorporate sustainable and innovative approaches to manufacture, design, or packaging, resonate with health-aware consumers.
3. Environmental - Revenue opportunities exist in upcycling with a focus on designing eco-friendly solutions that reduce waste and increase productivity.
