Category
Lifestyle
Assisted Choices
Trend cluster
Category
Unexpected
Infusion
Beer is given a flavor overhaul to discourage complacency and boost appeal.
2.1
Trend score
Trend
What is the Unexpected Infusion trend?
Unexpected Infusion: The notion of acquired tastes with regard to things like beer have pigeonholed market growth in years past, but the infusion of unexpected flavors is helping to move into new territory. Competing against the liquor market, the utilization of new flavor variations is drawing in coveted demographics like young women and ensuring current consumers don't become complacent.
Trend themes
Themes within the Unexpected Infusion trend
4 behaviours holding the trend together01
Unexpected Flavors
The infusion of unexpected flavors to classic beverages is drawing in coveted demographics like young women.
02
Dessert-Inspired Beers
Innovative breweries are creating beers with flavor profiles inspired by desserts, appealing to those with a sweet tooth.
03
Mystical Creature Branding
Simplifying branding while incorporating mythical creatures adds a unique element to products and can be more effective than excessive detail.
04
Spicy Asian Beers
Craft breweries are experimenting by infusing beers with bold and spicy flavors of Asian cuisine, creating unique taste experiences for beer lovers.
Industry implications
What the Unexpected Infusion trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can take advantage of surprising flavor combinations to cater to diverse consumer tastes.
For
Marketing and Advertising
Marketers and advertisers can learn from the effective use of mythical creatures in product branding.
For
Craft Beer
The craft beer industry is expanding their flavor profiles and experimentation with unusual flavors.
For
Hospitality
The hospitality industry can use unexpected beverage flavors to enhance their menus and provide novel experiences for customers.
Trend signals
Trend signals for Unexpected Infusion
Trend score 2.1 out of 10, from popularity 35%, activity 19%, freshness 8%.
Popularity35%
Activity19%
Freshness8%
Audience
90%Men
10%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Unexpected Infusion trend
6 featured examples from Jan 30 to Sep 15, 2014CategoryLifestyle
Mystical Creature Beer Branding
Dragon Fiery Ginger is a Beer with a Bite
Opportunity for beverage companies to explore the alcoholic ginger beer segment and differentiate their products through branding and flavor profiles.
CategoryLifestyle
Mint Chocolate Beers
Flying Dog's Limited Edition Brew is a Mint Chocolate Beer
Craft beer brewing industry can experiment with flavors and ingredients to create unique and appealing products for beer lovers.
CategoryLifestyle
Syrup Donut-Flavored Beers
This Sweet Beer Trades in the Bitter for Something More Scrumptious
Craft breweries can explore the creation of sweet and flavored beers to stand out in the competitive market and attract beer enthusiasts.
CategoryLifestyle
Breakfast-Inspired Beers
The Maple Bacon Coffee Porter is Not the Way to Start Mornings
Craft breweries can incorporate breakfast flavors and limited edition releases to attract adventurous consumers.
CategoryLifestyle
Lamb-Flavored Beer
This Sunday Toast Beer is Infused with Dissolved Slow-Roasted Lamb Meat
Craft breweries can leverage unconventional flavors to attract new consumers looking for unique and innovative tastes in their beer.
CategoryLifestyle
Piquant Asian Beers
Dogfish Head's Unique Beers are Flavored With Spicy Wasabi
Craft breweries have an opportunity to experiment with unique flavors like wasabi and create beers that stand out in a saturated market.
