Scavenger hunts with incentives promote consumer interaction
Implications - Virtual expedition games and scavenger hunts are providing an effective way to engage customers and promote consumer interactivity. This form of marketing not only encourages customers to interact, but because participants must interact for long periods of time, it also promotes higher brand recognition.
Trend Themes
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Virtual Scavenger Hunts — Interactive contests and games are becoming more important for brands to create a lasting impression in the minds of consumers.
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Urban Treasure Hunting — Hiding free products for customers to find and keep is a smart way to increase business and create a fun experience for customers.
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DIY Scavenger Hunt Apps — Building interactive scavenger hunts on mobile devices can blend technology and real world experiences for an awesome customer engagement opportunity.
Industry Implications
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Marketing — Virtual scavenger hunts and interactive games can be an effective marketing tool for businesses looking to engage customers and promote brand recognition.
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Retail — Creating scavenger hunts and urban treasure hunts are a way for retailers to attract customers and increase business by offering free products and creating a fun experience.
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Technology — Developing DIY scavenger hunt apps and other mobile technologies can provide disruptive innovation opportunities for engaging customers in new and exciting ways.
6 Featured, 36 Examples:
486,103 Total Clicks
Date Range:
Apr 09 — Oct 09
Trending:
Mild
Consumer Insight Topics:
