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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,383 more

Metropolitan Foraging

Scavenger hunts with incentives promote consumer interaction

Implications - Virtual expedition games and scavenger hunts are providing an effective way to engage customers and promote consumer interactivity. This form of marketing not only encourages customers to interact, but because participants must interact for long periods of time, it also promotes higher brand recognition.
2.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 38 Examples:
457,075 Total Clicks
Date Range:
Apr 09 — Oct 09
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Virtual Scavenger Hunts
Virtual Scavenger Hunts
Coke Ireland Launches Online Virtual City With Bebo.com
Residents of Cork, Galway, Dublin and Belfast have the opportunity to go online on bebo.com and search their virtual cities for prizes. Hunters can wander around their virtual city and interact with… MORE
Urban Purse Hunting
Urban Purse Hunting
Rachel Nasvik Hides 90 Bags Around NYC for Giant Scavenger Hunt
The one universal love we share is the word ‘free.’ Rachel Nasvik has recognized this, and will be hiding 90 purses around NYC for women to hunt for and keep. The bag hunt by Rachel Nasvik is not only… MORE
Treasure-Finding Footwear
Treasure-Finding Footwear
Metal Detector Sandals From Hammacher Schlemmer
These Metal Detector Sandals from Hammacher Schlemmer are a subtle way to find buried treasure on the beach. The sandals come with a battery pack that is strapped to your calf and connected to the copper… MORE
Online Expedition Contests
Online Expedition Contests
Wieden Kennedy and Levi's Launch Intricate 'Go Forth' Campaign
‘Go Forth’ is a brand experience campaign from Wieden Kennedy & Levi’s, and it is complicated to say the least. Inspired by Grayson Ozias IV, a legendary American explorer from the 1890s and friend of… MORE
Extreme Easter Egg-Hunting
Extreme Easter Egg-Hunting
10,000 Egg Helicopter Drop Turns Tradition Into Sport
Don’t bring Grandma to this year’s Easter Egg hunt in Denton, North Carolina. There will be 10,000 pastel, plastic bullets filled with candy and toys dropped from a helicopter at the local elementary school.… MORE
Scavenger Hunt Apps
Scavenger Hunt Apps
SCVNGR Lets You Make DIY Interactive Games for Any Mobile Phone
At Trend Hunter, we love scavenger hunts, and this SCVNGR mobile app lets users build their own interactive scavenger hunts to truly blend technology and the real world. You don’t have to have an iPhone… MORE

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