Category
Autos
Racing Homage
Trend cluster
Category
Tactual
Drive
As digital integration expands, cars receive touchscreen features to stay connected.
4.5
Trend score
Trend
What is the Tactual Drive trend?
Tactual Drive: As a reliance on technological efficiency continues, digital adaptability moves into more mature, adult experiences to satiate convenience at all ages. Seeking methods of social integration, consumers are turning to in-car apps and touchscreen enhancements to maintain connectivity through more tactile methods of on-the-go routine. Tactile car enhancements speak to a desire to maintain technological integration through more sensory, yet easily adaptable methods of auto engagement.
Trend themes
Themes within the Tactual Drive trend
Three behaviours holding the trend together01
Tactile enhancements
As consumers seek more sensory, less obtrusive ways to interact with cars, businesses can create more tactile touchscreen interfaces and apps that increase connectivity without sacrificing convenience.
02
Smart and connected cars
Demand for internet-connected cars will continue to grow, prompting the development of better and more affordable smart car technology to attract millennial drivers.
03
Gesture and voice control
Gesture-based and voice-controlled systems will continue to permeate auto technology, eventually becoming the norm for non-driving related features within the industry.
Industry implications
What the Tactual Drive trend means for industry
Where the trend changes the playbookFor
Automotive
The automotive industry can capitalize on consumers' desire for innovative features, such as built-in WiFi, smarter digital features, and touchscreen interfaces, to provide a better driving experience.
For
Technology
The technology industry can develop and improve upon gesture-based and voice-controlled systems that enhance non-driving features in smart cars.
For
Mobile
Smartphone companies can partner with auto manufacturers to develop seamless integration between phone and car features, such as the ability to use Apple products without having them attached in the vehicle.
Trend signals
Trend signals for Tactual Drive
Trend score 4.5 out of 10, from popularity 61%, activity 67%, freshness 8%.
Popularity61%
Activity67%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Tactual Drive trend
4 featured examples from Mar 6, 2014 to Jan 20, 2016CategoryAutos
Integrated Phone Multimedia Dashboards
Apple Carplay Lets Users Use Apple Items Without a Phone
The automobile industry can continue to improve car tech by collaborating with tech companies like Apple.
CategoryAutos
Contactless Touchscreen Consoles
The BMW Airtouch System is a Contactless Touchscreen Console
In the automotive industry, the adoption of contactless touchscreen consoles and gesture-controlled interfaces can revolutionize driving experiences and enhance safety measures.
CategoryAutos
Internet-Connected Cars
Th Connected Astra has Built-In Wifi for Drivers to Always Stay Connected
The automotive industry is embracing connectivity and technology advancements to create smarter, more connected vehicles.
CategoryAutos
Automotive Central Computers
The Brainiac Central Computer Turns Your Car Into a Smarter Vehicle
The Brainiac Central Computer disrupts the automotive industry by transforming traditional cars into smart vehicles, introducing new possibilities for enhanced driving experiences…
