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Supplemented Energy

Young generations opt for caffeinated alternatives for a quicker fix

Implications - Unsatisfied with traditional coffee, younger generations are turning to strong, caffeine-based substances that can be easily added to any consumable to make getting a quick perk easier and more efficient. Recognizing the unpopularity of coffee with young demographics, brands are making caffeine more approachable by allowing consumers to add it to whatever they please to satisfy a desire for personalization.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
85,378 Total Clicks
Date Range:
Jan 14 — Nov 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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