Category
Lifestyle
Assisted Choices
Trend cluster
Category
Supplemented
Energy
Young generations opt for caffeinated alternatives for a quicker fix.
4.2
Trend score
Trend
What is the Supplemented Energy trend?
Supplemented Energy: Unsatisfied with traditional coffee, younger generations are turning to strong, caffeine-based substances that can be easily added to any consumable to make getting a quick perk easier and more efficient. Recognizing the unpopularity of coffee with young demographics, brands are making caffeine more approachable by allowing consumers to add it to whatever they please to satisfy a desire for personalization.
Trend themes
Themes within the Supplemented Energy trend
Three behaviours holding the trend together01
Caffeine personalization
Younger generations are seeking personalized caffeine alternatives to traditional coffee, creating an opportunity for brands to develop customizable caffeine options.
02
Caffeine in unexpected products
The trend of adding caffeine to unexpected consumables, such as popsicles, gum, and cereal, is growing, offering opportunities for innovation and differentiation for brands.
03
Caffeine and health-consciousness
Health-conscious consumers interested in reducing sugar and additives are turning to caffeinated alternatives like homemade donuts and cereal for a more wholesome caffeinated experience.
Industry implications
What the Supplemented Energy trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage sector has opportunities for innovation in creating and marketing new and innovative caffeinated products.
For
Health and Wellness
The health and wellness industry can capitalize on the trend of caffeine coupled with wholesome ingredients to create healthful and natural caffeinated products.
For
Personalization
Brands across all industries can use the caffeine personalization trend to offer unique and customizable products that suit individual preferences and lifestyles.
Trend signals
Trend signals for Supplemented Energy
Trend score 4.2 out of 10, from popularity 67%, activity 51%, freshness 8%.
Popularity67%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Supplemented Energy trend
5 featured examples from May 25, 2014 to Nov 14, 2015CategoryLifestyle
Caffeinated Coffee Popsicles
These Icy Pops Turn Traditional Vietnamese Coffee into an Icy Treat
Disruptive innovation opportunity: Develop innovative products and flavors within the food and beverage industry, particularly in the frozen treat segment.
CategoryLifestyle
Caffeniated Breakfast Donuts
These Morning Desserts are Filled With Banana and Espresso Powder
Opportunity for companies to develop new products that cater to the growing demand for healthier sweet treats and edible caffeine.
CategoryLifestyle
Caffeinated Chewing Gums
Japan's Black Black Chewing Gum Flavor Packs a Caffeinated Punch
The food and beverage industry can benefit from the growing demand for alternative caffeine sources and functional chewing gums like Lotte Black Black flavor, providing a chance f…
CategoryLifestyle
Caffeinated Cereals
This Coffee Cereal Blends Two Breakfast Items in One Serving
The food and beverage industry can explore the creation of more two-in-one products, like coffee-flavored cereals, to cater to busy individuals.
CategoryLifestyle
Iced Coffee Energy Drinks
The All-New Rockstar Energy Drink Flavor is a Caramel Macciato
Beverage companies can tap into the growing demand for coffee-inspired and flavored energy drinks, offering consumers refreshing and energizing options.
