Brands heighten rewards by offering game-like challenges
Implications - Turning brand involvement into a competitive activity, retailers are using challenges to incite consumer interest. Requiring strategic thought and dedication, these reward-driven activities help consumers become more personally invested in the experience, providing a sense of satisfaction and fulfillment.
Trend Themes
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Gamification — Various industries can incorporate game-like challenges to incite consumer interest and provide a sense of satisfaction and fulfillment.
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Competition-driven — Businesses can make processes such as hunting for deals easier and more fun by introducing competitions with rewards.
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Remote Interaction — Organizations can take advantage of technology to create fun campaigns that encourage remote interactions and competition with a sense of excitement and connection.
Industry Implications
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Retail — Retailers can incorporate game-like challenges to engage and retain their customers, thereby increasing brand involvement.
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Travel — Travel agencies can make travel planning more exciting by introducing competition-driven processes with rewards, making traveling cheaper and more rewarding.
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Gaming — Game developers can collaborate with organizations to create fun campaigns that are related to their industry while bringing in a sense of excitement and recognition.
