Competitive Reward

Brands heighten rewards by offering game-like challenges

Implications - Turning brand involvement into a competitive activity, retailers are using challenges to incite consumer interest. Requiring strategic thought and dedication, these reward-driven activities help consumers become more personally invested in the experience, providing a sense of satisfaction and fulfillment.
SCORE 3.6
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126,844 Total Clicks
Aug 13 - Sep 14
Mild
TechGamesMarketingBusinessRetail
Featured Examples
Competition Driven Travel Apps - The Voyando Travel Site Makes Hunting for Deals a Competition
SCORE 5.4
Warm 2,157 Clicks Pub: Mar 11, 14
Competition Driven Travel Apps
The Voyando Travel Site Makes Hunting for Deals a Competition
The Voyando travel site is making one of the most stressful parts of travelling a little bit easier (and a whole lot more fun). Hunting for deals is the norm for modern travelers and though it can... [More]
Geeky Code-Revealing Graffiti - This UK Graffiti Project Challenges Geeks to Crack a Secret Code
SCORE 3.8
Mild 1,014 Clicks Pub: Aug 14, 13
Geeky Code-Revealing Graffiti
This UK Graffiti Project Challenges Geeks to Crack a Secret Code
Street art can sometimes be difficult to read and this UK graffiti project is no exception—unless you consider yourself a geek. To celebrate famous code-crackers like Samuel Morse and the team... [More]
Remote High-Five Challenges - KLM's Fun Campaign Challenged People to Virtually High Five Someone
SCORE 3
Mild 514 Clicks Pub: Sep 3, 14
Remote High-Five Challenges
KLM's Fun Campaign Challenged People to Virtually High Five Someone
The Live High Five challenge from KLM is a fun campaign that encouraged people to high five someone in a completely different country, with the aid of technology. KLM set up a screen and a camera... [More]
Rewarding Fruit Harvest Games - Japanese Game 'Gochipon' Doles Out Real Watermelons to Top Players
SCORE 1.7
Untested 438 Clicks Pub: May 24, 14
Rewarding Fruit Harvest Games
Japanese Game 'Gochipon' Doles Out Real Watermelons to Top Players
Gochipon is a quirky Japanese game that rewards top players with real watermelons. As much as virtual farming games can be highly addictive, they require quite a bit of effort to upkeep and you don&#... [More]
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