Category
Business
Autumn Teasers
Trend cluster
Category
Competitive
Reward
Brands heighten rewards by offering game-like challenges.
3.3
Trend score
Trend
What is the Competitive Reward trend?
Competitive Reward: Turning brand involvement into a competitive activity, retailers are using challenges to incite consumer interest. Requiring strategic thought and dedication, these reward-driven activities help consumers become more personally invested in the experience, providing a sense of satisfaction and fulfillment.
Trend themes
Themes within the Competitive Reward trend
Three behaviours holding the trend together01
Gamification
Various industries can incorporate game-like challenges to incite consumer interest and provide a sense of satisfaction and fulfillment.
02
Competition-Driven
Businesses can make processes such as hunting for deals easier and more fun by introducing competitions with rewards.
03
Remote Interaction
Organizations can take advantage of technology to create fun campaigns that encourage remote interactions and competition with a sense of excitement and connection.
Industry implications
What the Competitive Reward trend means for industry
Where the trend changes the playbookFor
Retail
Retailers can incorporate game-like challenges to engage and retain their customers, thereby increasing brand involvement.
For
Travel
Travel agencies can make travel planning more exciting by introducing competition-driven processes with rewards, making traveling cheaper and more rewarding.
For
Gaming
Game developers can collaborate with organizations to create fun campaigns that are related to their industry while bringing in a sense of excitement and recognition.
Trend signals
Trend signals for Competitive Reward
Trend score 3.3 out of 10, from popularity 59%, activity 31%, freshness 8%.
Popularity59%
Activity31%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Competitive Reward trend
4 featured examples from Aug 14, 2013 to Sep 4, 2014CategoryTech
Competition Driven Travel Apps
The Voyando Travel Site Makes Hunting for Deals a Competition
The travel industry can capitalize on the trend of travel deal competitions by offering their own contests and rewards for finding great deals.
CategoryArt & Design
Geeky Code-Revealing Graffiti
This UK Graffiti Project Challenges Geeks to Crack a Secret Code
A new opportunity for experiential marketing that incorporates Street Art and technology to attract a new market audience.
CategoryMarketing
Remote High-Five Challenges
KLM's Fun Campaign Challenged People to Virtually High Five Someone
The travel and hospitality industry can leverage virtual high-five challenges to promote their destinations and engage with potential customers.
CategoryTech
Rewarding Fruit Harvest Games
Japanese Game 'Gochipon' Doles Out Real Watermelons to Top Players
Disruptive innovation opportunity: Integrate real-world incentives into gaming experiences to enhance player engagement.
