Category
Lifestyle
Assisted Choices
Trend cluster
Category
Spectator
Immersion
Brands design VR activations that put users in the shoes of pro athletes.
3.5
Trend score
Trend
What is the Spectator Immersion trend?
Spectator Immersion: As consumers search for more experiential ways to interact with their favorite sports brands, many of those brands are emerging with immersive virtual reality experiences that place users in the perspective of professional athletes. Such interactions are primarily emotional experiences for fans, helping to reinforce an innate sense of belonging to the community of the team at large. This progression highlights the opportunity for brands to activate and reaffirm relationships with individual consumers by enabling exclusive behind-the-scenes access.
Trend themes
Themes within the Spectator Immersion trend
Three behaviours holding the trend together01
Immersive VR Experiences
Virtual reality experiences are providing fans with immersive encounters in the sports world
02
Personalized Fan Engagement
Sports brands are providing personalized fan engagement through innovative technology
03
Live Streaming in VR
Live streaming in virtual reality enables viewers to experience the event from anywhere.
Industry implications
What the Spectator Immersion trend means for industry
Where the trend changes the playbookFor
Sports and Entertainment
The sports and entertainment industry has the potential to revolutionize through VR and personalized fan engagement.
For
Technology
Emerging technologies such as VR, online streaming, and mobile apps will revolutionize user experiences in the sports industry and beyond.
For
Marketing and Advertising
Marketing and advertising tactics in the sports industry are changing to engage and delight fans with immersive technology experiences.
Workshop question
Where can you enhance accessibility in order to create communal bonding within your consumer group?
Trend signals
Trend signals for Spectator Immersion
Trend score 3.5 out of 10, from popularity 55%, activity 42%, freshness 8%.
Popularity55%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Spectator Immersion trend
7 featured examples from Jul 9, 2015 to May 17, 2016CategoryLifestyle
VR-Powered Stadium Experiences
The Boston Red Sox VR Concept Transports Fans Behind the Scenes
The sports industry is using VR to enhance fan experiences and provide a more engaging viewing experience.
CategoryLifestyle
VR Cricket Experiences
'A Proper Ball' is a VR Event from Yorkshire Tea and the ECB
Virtual reality technology can revolutionize the way consumers engage with live sports and entertainment events, providing new revenue streams and increased fan engagement.
CategoryLifestyle
Live Sports VR Apps
LikeLive VR Makes Watching the Game at Home a More Immersive Experience
The integration of virtual reality in live sports broadcasting presents new opportunities for broadcasters to enhance the way sports events are delivered to viewers.
CategoryTech
Rugby Championship VR Events
The 'School of Rugby' Experience by Samsung is Back for Six Nations
Disruptive innovation opportunities for businesses to develop VR technology solutions for the sports industry.
CategoryTech
Virtual Golf Apps
The 'Dell Play Through' App Lets Users Play a Course Through the City of Austin
Disruptive innovation opportunity: Integrate virtual golfing experiences into sports entertainment venues, providing a unique and accessible activity for fans.
CategoryFashion
First-Person Soccer Videos
Nike's Virtual Reality Video Lets Fans Feel 'The Neymar Jr. Effect'
Sports companies can use interactive virtual reality to promote their brands and enhance engagement with fans.
CategoryMarketing
Virtual Reality Baseball Commercials
Gatorade Puts Fans in the Shoes of Bryce Harper
Virtual reality technology can offer new and engaging ways to create advertising content.
