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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,342 more

Social Travel

Hotels and airlines boost social media engagement to increase community

Implications - Working against the individual mindset of consumers, hotels and airlines are opting for a more social media-centric level of engagement to help boost modern appeal. As participants share experiences, brand awareness increases and helps to break down perceived barriers between establishment and patron.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 48 Examples:
243,159 Total Clicks
Date Range:
Feb 13 — Nov 14
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Selfie-Friendly Hotels
Selfie-Friendly Hotels
Australia's 1888 Hotel is Instagram-Friendly
The 1888 Hotel in Pyrmont, Australia, (a Sydney suburb) takes Instagram seriously. The hotel caters to users of the social media photo-sharing service in a variety of ways. For starters, it offers a... MORE
play_circle_filled Crowdsourced Travel Maps
Crowdsourced Travel Maps
KLM's Must See Map Lets You & Friends Create Maps by Selecting Must-Sees
KLM Must See Map is an incredibly useful new innovation that lets you and your friends pick out the must-see spots within your planned travels on the virtual maps. The map is then printed out by the... MORE
Virtual Cloudgazing Contests
Virtual Cloudgazing Contests
Delta Wants You to Stare at the Clouds Online to Win a Trip Ticket
There’s nothing quite like lying on your back and taking some time to stare at the clouds as they roll by. But rather than going out and picking a spot on the grass, Delta Airlines is giving... MORE
play_circle_filled Social Media-Obsessed Hotels
Social Media-Obsessed Hotels
Sol Wave House in Spain is the First Twitter Hotel
The Sol Wave House in Majorca, Spain is the first to cater to the social media experience, resulting in a themed Twitter hotel. The experience includes Twitter-inspired rooms and drinks, not to... MORE
Tweeted Hotel Bookings
Tweeted Hotel Bookings
Twitter Users Can Book Their Stays at Loews Hotels with a Tweet
Loews Hotels and Resorts has now made it incredibly easy for Twitter users to book a reservation at one of its hotels. Its new “social reservation” initiative began on November 19, which... MORE
Seat Mate-Matching Applications
Seat Mate-Matching Applications
Finnair Airline Passengers can Choose Their Seat Mates
Finnair Airline is rolling out a new social media-inspired service whereby you can choose your seat mate by having a nosey at their Facebook profile first. If you’re a frequent flier and need to... MORE

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