Social Travel

Hotels and airlines boost social media engagement to increase community

Implications - Working against the individual mindset of consumers, hotels and airlines are opting for a more social media-centric level of engagement to help boost modern appeal. As participants share experiences, brand awareness increases and helps to break down perceived barriers between establishment and patron.
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
219,652 Total Clicks
Feb 13 - Nov 14
Mild
WorldTravelSocial Media
Featured Examples
Selfie-Friendly Hotels - Australia's 1888 Hotel is Instagram-Friendly
SCORE 5.8
Warm 5,424 Clicks Pub: Aug 19, 13
Selfie-Friendly Hotels
Australia's 1888 Hotel is Instagram-Friendly
The 1888 Hotel in Pyrmont, Australia, (a Sydney suburb) takes Instagram seriously. The hotel caters to users of the social media photo-sharing service in a variety of ways. For starters, it offers a... [More]
Crowdsourced Travel Maps - KLM's Must See Map Lets You & Friends Create Maps by Selecting Must-Sees
SCORE 4.3
Average 1,411 Clicks Pub: Feb 14, 13
Crowdsourced Travel Maps
KLM's Must See Map Lets You & Friends Create Maps by Selecting Must-Sees
KLM Must See Map is an incredibly useful new innovation that lets you and your friends pick out the must-see spots within your planned travels on the virtual maps. The map is then printed out by the... [More]
Virtual Cloudgazing Contests - Delta Wants You to Stare at the Clouds Online to Win a Trip Ticket
SCORE 4.8
Average 933 Clicks Pub: Nov 13, 14
Virtual Cloudgazing Contests
Delta Wants You to Stare at the Clouds Online to Win a Trip Ticket
There’s nothing quite like lying on your back and taking some time to stare at the clouds as they roll by. But rather than going out and picking a spot on the grass, Delta Airlines is giving... [More]
Social Media-Obsessed Hotels - Sol Wave House in Spain is the First Twitter Hotel
SCORE 4.5
Average 1,864 Clicks Pub: Aug 2, 13
Social Media-Obsessed Hotels
Sol Wave House in Spain is the First Twitter Hotel
The Sol Wave House in Majorca, Spain is the first to cater to the social media experience, resulting in a themed Twitter hotel. The experience includes Twitter-inspired rooms and drinks, not to... [More]
Tweeted Hotel Bookings - Twitter Users Can Book Their Stays at Loews Hotels with a Tweet
SCORE 4.4
Average 1,453 Clicks Pub: Nov 23, 13
Tweeted Hotel Bookings
Twitter Users Can Book Their Stays at Loews Hotels with a Tweet
Loews Hotels and Resorts has now made it incredibly easy for Twitter users to book a reservation at one of its hotels. Its new “social reservation” initiative began on November 19, which... [More]
Seat Mate-Matching Applications - Finnair Airline Passengers can Choose Their Seat Mates
SCORE 1.8
Untested 714 Clicks Pub: Mar 31, 13
Seat Mate-Matching Applications
Finnair Airline Passengers can Choose Their Seat Mates
Finnair Airline is rolling out a new social media-inspired service whereby you can choose your seat mate by having a nosey at their Facebook profile first. If you’re a frequent flier and need to... [More]
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