Category
Business
Assisted Conversion
Trend cluster
Category
Simulated
Selling
Virtual shopping aids offer autonomy without sacrificing in-store engagement.
5.1
Trend score
Trend
What is the Simulated Selling trend?
Simulated Selling: While autonomous shopping offers quick and hassle-free methods of retail, relying on oneself to buy and analyze products can be stressful. Seeking to provide a digital alternative, retailers are turning to virtual in-store aids that provide sources of feedback and consumer engagement in a more intimate, yet individually tailored manner. This speaks to a desire to maintain a sense of customer service through more digital, yet less cumbersome means.
Trend themes
Themes within the Simulated Selling trend
Three behaviours holding the trend together01
Virtual Shopping Aids
Virtual shopping aids are improving the retail experience by offering a digital alternative to customer service.
02
High-Tech Retail Hubs
Retailers are creating high-tech retail hubs that utilize technology to create immersive retail experiences, combining both online and offline shopping.
03
Virtual Fitting Services
Virtual fitting services for traditional wear are emerging, allowing consumers to save time and try on garments without the need for a physical presence in-store.
Industry implications
What the Simulated Selling trend means for industry
Where the trend changes the playbookFor
Retail Industry
The retail industry is at the forefront of utilizing technology to improve customer experience and create new sales channels and opportunities.
For
Fashion Industry
The fashion industry is embracing virtual fitting services that enable consumers to try on garments before making a purchase, thus reducing levels of inventory waste.
For
Technology Industry
The technology industry is developing innovative solutions to improve the shopping experience through virtual and in-store retail aids, while also improving customer service.
Trend signals
Trend signals for Simulated Selling
Trend score 5.1 out of 10, from popularity 79%, activity 66%, freshness 8%.
Popularity79%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Simulated Selling trend
4 featured examples from Apr 15, 2014 to Jul 23, 2015CategoryMarketing
High-Tech Retail Hubs
Harvey Nichols' Newest Retail Store Design Boasts Engaging Details
Design firms and architects can explore new ways of incorporating technology and interactive elements into retail store designs.
CategoryBusiness
Virtual Kimono Fittings
The Matsuya Department Store Now Offers a Virtual Fitting Service
Virtual fitting services could disrupt the retail industry by revolutionizing the way customers try on and purchase clothes.
CategoryBusiness
Digital Product Showrooms
Made.com's Display Shows Off Items Available Online and In-Store
Improving the in-store and online shopping experience for furniture customers through interactive showrooms.
CategoryBusiness
Digital Retail Mirrors
The Mirrus Retail Mirror Supports Unparalelled Customer Interaction
The Digital Retail Mirror is a perfect fit for duty-free retail, attracting customers and providing product explanations without staff.
