Consumers crave the familiarity of soda in a more health-conscious format
Implications - The rise of health-consciousness has vilified the consumption of carbonated, sugary drinks; however, consumers are still attracted to the familiar flavors associated with traditional sodas. In order to reconcile a newfound health-based approach to lifestyle with their favorite taste cravings, consumers are opting for naturally flavored sodas and beverages. Instead of abstinence, consumers are searching for compromise and balance when it comes to consumption.
Trend Themes
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Naturally Flavored Beverages — Consumers are opting for naturally-flavored sodas and beverages as a compromise between taste and health.
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Healthy Craft Sodas — Brands are producing low calorie, all-natural craft sodas to make healthy soda options easily accessible, delicious and fun.
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Alcoholic Floats — Alcoholic float recipes are becoming popular, turning classic desserts into playful, adult beverages.
Industry Implications
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Beverage Industry — The beverage industry can incorporate naturally flavored beverages as a response to consumers' desire for healthier drink options.
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Craft Soda Industry — Craft soda companies can create low calorie, all-natural soda options as a way to appeal to health-conscious consumers.
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Alcohol Industry — The alcohol industry can incorporate alcoholic floats as a way to create playful and indulgent drink options.
