Founded by a brother, sister and roommate team, Captains Neck & Co is a Southampton-based brand aiming to make healthy soda easily accessible, delicious and fun. The Hamptons-based brand produces a line of thirst-quenching, all-natural craft sodas that is available for order online.
Captains Neck & Co's healthy, all-natural craft soda is available in citrus mint and grape ginger.
Captains Neck follows in the tradition of microbreweries in the sense that it is powered by a group of individuals who were previously unhappy with the selection of healthy sodas on the market and who went about creating one themselves. The incorporation of clean eating principles into the seemingly mindless process of selecting a beverage to mix drinks with is an intriguing sign of emerging consumer values.
Why This Trend Is Growing
- Craft Soda Revival
- Craft soda brands like Captains Neck & Co. will see increased demand as consumers shift towards healthier drink options.
- Clean Label Beverages
- Consumers are demanding all-natural and clean label beverages, creating opportunity for brands to create new product lines.
- DIY Beverage Creation
- The rise of microbreweries and handmade soda brands is inspiring consumers to create their own beverages at home, opening up opportunities for companies to provide innovative drink mixers and kits.
Industries Being Reshaped
- Craft Beverage Manufacturing
- An increasing number of craft soda brands are entering the market to satisfy growing demand for healthier and more natural drink options.
- E-commerce Retail
- The online availability of Captains Neck & Co's all-natural craft sodas shows the potential for e-commerce to disrupt traditional brick-and-mortar beverage retail.
- Food and Beverage Innovation
- Innovation in the food and beverage industry is needed to meet growing consumer demand for healthy and tasty beverage options, creating opportunities for startups and established companies alike.
