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QSR Alcohol

Fast-food restaurants enter collaborations with breweries to tap novelty

Trend - Quick serve restaurants are partnering up with alcohol brands to entice adult consumers. Available both in restaurants and for takeout, these co-branded drinks are mostly offered as limited-time releases.

Insight - The experience economy has become a very dominant and inseparable part of today's market and as a result, many contemporary consumers are seeking out forms of entertainment in this space. This, in turn, creates a demand for more engaging and surprising initiatives. Individuals are emphasizing the importance of novelty as they seek out new experiences to pass the time in a pleasurable way and satisfy an existing curiosity.
Workshop Question - How can your brand engage consumer curiosity through collaboration?
Trend Themes
1. Co-branding - With quick-serve restaurants tapping into the novelty of alcohol, there's a significant trend emerging of co-branding and collaborations in the food and beverage industry that could extend to highlight new ventures.
2. Flavored Drinks - Incorporating familiar flavors such as syrup, bourbon, and rosé into drinks is a product strategy that is growing in popularity to satisfy consumers' diverse palates and increase their engagement with restaurant brands, particularly on a seasonal or limited-time basis.
3. Cultural References - By incorporating cultural references or trends that resonate and delight consumers, food and drink brands can develop a wider audience and strike a deeper emotional chord with the market, which can be leveraged to drive better sales in the future.
Industry Implications
1. Food and Beverage - These trends are occurring within the food and beverage categories, leading the way towards innovation in new products and collaborations among brands.
2. Alcoholic Beverages - With quick-serve restaurants opting to team with alcohol brands, major rebellions in the Alcohol and spirits industry could be on the horizon.
3. Fast Food - This group of trends is happening across many fast food chains and represents a new path for the industry that could lead to further partnerships, culinary inspirations and brand alliances.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
13 Featured, 114 Examples:
101,084 Total Clicks
Date Range:
Oct 18 — Aug 22
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Fast-Food-Inspired Beers
Fast-Food-Inspired Beers
The 'Strawberry Biscuit Ale' is Inspired by Hardee's Scratch Biscuits
The Southern Grist Brewing Company announced its latest canned beer beverage titled the ‘Strawberry Biscuit Ale.’ This ale is inspired by the ‘Made from Scratch Biscuits’... MORE
Brewed Pretzel Beers
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Snyder Bier Tastes Like Snyder's of Hanover Mini Pretzels
Pretzel brand Snyder’s created a pair of Snyder Bier products that are said to “guaranteed to make you want to celebrate Oktoberfest from wherever you are.” The brand struck up a... MORE
Southern-Inspired Milkshakes
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The Krystal Maple Bourbon Shake is Only Available for a Limited Time
The Krystal Maple Bourbon Shake has been unveiled by the QSR brand as a new dessert beverage option for consumers who are seeking a scrumptious take on the classic flavor profile. The shake is made... MORE
Whisky-Infused Fast Food Menus
Whisky-Infused Fast Food Menus
Red Robin Debuted the Limited-Time 'Whisky River Backyard BBQ' Menu
‘Red Robin Gourmet Burgers and Brews,’ the burger restaurant based in Greenwood Village, has debuted the ‘Whisky River Backyard BBQ Menu’ for a limited time. This menu... MORE
Fast Food-Inspired Vodkas
Fast Food-Inspired Vodkas
Arby's is Releasing Flavored Vodka Inspired by Crinkle & Curly Fries
American fast food sandwich restaurant chain Arby’s teamed up with Minneapolis’ Tattersall Distilling to create a pair of flavored vodkas inspired by its own fries. The two uniquely... MORE
Coffee Brand Canned Rosés
Coffee Brand Canned Rosés
Dunkin' Created a Limited-Edition Can of Rosé Wine
With its DDark Roasted Brew and Coffee Porter, Dunkin’ has experimented with the creation of coffee-flavored beer products and now it is moving into wine with its extremely limited-edition can... MORE
Donut-Infused Beers
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The Latest Harpoon Brewery x Dunkin' Beers Come in Four Flavors
The latest Harpoon Brewery x Dunkin’ beers have been unveiled to offer consumers an alternative way to enjoy their favorite donut flavors and satisfy their craving for high-quality beers. The... MORE
Minty Spring-Celebrating Drinks
Minty Spring-Celebrating Drinks
Mcdonald's Shamrock Shake is Arriving Again This Season
McDonald’s Shamrock Shake is making a comeback ahead of the spring season. While winter may still be in full force, many brands are shifting gear to prepare for the quickly approaching St.... MORE
Wine-Paired Cheese Tacos
Wine-Paired Cheese Tacos
Taco Bell is Exploring a Fast Food and Wine Pairing
To enhance the rich taste and crunchy texture of the beloved Toasted Cheesy Chalupa, Taco Bell Canada is introducing a limited-edition Jalapeño Noir wine for a fast food and wine pairing. Within a... MORE
Burger Pairing Beers
Burger Pairing Beers
This Tangerine Beer Was Made to Pair Perfectly with White Castle Burgers
It Hits Different is the name of the 6.5% ABV limited-edition tangerine beer created by Philadelphia-based brewery Evil Genius to pair with White Castle’s burgers. This IPA collaboration... MORE
Taco Chain-Created Beers
Taco Chain-Created Beers
Taco Bell Introduced a 'Big City Bell Pilsner' for Its New NYC Cantinas
After introducing ‘Beach Bell’ as the first-ever beer, Taco Bell is now launching Big City Bell Pilsner, which was developed with New York’s Blue Point Brewing Company. Big City... MORE
Beer Cheese-Coated Fries
Beer Cheese-Coated Fries
Dickey’s is Serving Up New Brisket Chili Beer Fries This Fall
Dickey’s Barbecue Pit is moving straight from summer into comfort food season with its new Brisket Chili Beer Cheese Fries. Launched as part of the chain’s fall 2022 menu, the new Brisket... MORE
Beer Cheese Breakfast Pizzas
Beer Cheese Breakfast Pizzas
Casey’s Just Released a New Ultimate Beer Cheese Breakfast Pizza
Casey’s has teamed up with the beer brand Busch Light to launch what is perhaps its most unique pizza yet: the Ultimate Beer Cheese Breakfast Pizza. The Breakfast Pizza is actually a fan-favorite... MORE

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