Dickey’s Barbecue Pit is moving straight from summer into comfort food season with its new Brisket Chili Beer Cheese Fries.
Launched as part of the chain's fall 2022 menu, the new Brisket Chili Beer Cheese Fries are a delicious take on the brand's all-new hand-cute fries. The new dish starts with a generous portion of fries, which are then topped with the brand's signature Brisket Chili and some of the new Beer Cheese. The Brisket Chili can also be enjoyed on its own as a side dish, while the new Beer Cheese can be added on top of just about any dish on the brand's menu.
The new Brisket Chili Beer Cheese Fries are available now through December 11, 2022, at participating Dickey's locations nationwide.
Image Credit: Dickey’s Barbecue Pit
What's Driving This Trend
- Comfort Food Revival
- The rise of comfort food in fast food chains presents an opportunity to innovate with new and unique menu offerings.
- Beer Cheese Craze
- Beer cheese is becoming a popular ingredient in fast food menus and presents an opportunity to create unique and elevated dishes.
- Customizable Fast Food
- The trend towards customizable fast food menus presents an opportunity for customers to design their own dishes with various toppings and sauces.
Who This Affects Most
- Fast Food
- The fast food industry can continue to innovate by introducing new and unique menu items to meet changing customer preferences.
- Breweries
- Breweries can capitalize on the beer cheese trend by partnering with fast food chains or creating their own beer cheese products for retail distribution.
- Food Delivery Services
- Food delivery services can offer customers a customizable option for fast food delivery, allowing them to add or remove toppings and sauces to their liking.
