Brands are creating stickers that improve wellness
Implications - Traditionally stickers have been used for decoration, labels, and other functional purposes but now they're being used to influence and impact the lives of consumers. Brands are leveraging these adhesives to educate consumers to a healthier lifestyle. This encourages consumer mindfulness in a convenient way that doesn't impede with day-to-day rituals.
Workshop Question — How can your brand tweak a commonly used item to possess functional benefits?