Category
Tech
Deskside Sound
Trend cluster
Category
Purposeful
Sticker
Brands are creating stickers that improve wellness.
5.1
Trend score
What's Happening
What is the Purposeful Sticker trend?
Purposeful Sticker: Traditionally stickers have been used for decoration, labels, and other functional purposes but now they're being used to influence and impact the lives of consumers. Brands are leveraging these adhesives to educate consumers to a healthier lifestyle. This encourages consumer mindfulness in a convenient way that doesn't impede with day-to-day rituals.
Insight
The consumer insight behind the Purposeful Sticker trend
Many younger consumers, especially Millennials, value healthy and active lifestyles more than previous generations, and they connect with brands that share their passion for health and wellness. This same group of consumers also place a premium on authentic, and sometimes unconventional, branding.
Evidence
Examples of the Purposeful Sticker trend
CategoryLifestyle
Vitamin-Focused Produce Branding
Agrohub Highlights the Vitamin Content of Fruits, Fish and More
Grocery stores that focus on quality organic products and prioritize transparency on nutritional content can thrive in the current health-conscious market.
CategoryLifestyle
Mental Healing Stickers
Body Vibes Makes Energy-Infused Stickers for Stress, Anxiety & More
Potential disruption to the healthcare industry by introducing alternative healing methods through energy-infused stickers.
CategoryLifestyle
Health-Boosting Banana Stickers
Chiquita's Fitness Stickers Share Simple, Quick Exercises
Companies in the food and beverage industry can incorporate fitness stickers on their products to promote a healthy lifestyle to consumers.
CategoryLifestyle
Unobtrusive Fever Indicators
'Fever Bugz' Can Be Stuck to a Child's Forehead for 48 Hours
Opportunity for disruptive innovation in the healthcare industry by creating non-intrusive and affordable health monitoring solutions.
Workshop question
How can your brand tweak a commonly used item to possess functional benefits?
Trend themes
Themes within the Purposeful Sticker trend
Three behaviours holding the trend together01
Wellness Stickers
Brands are using stickers to influence and impact the lives of consumers, by leveraging adhesives to educate consumers to a healthier lifestyle.
02
Simplified Nutritional Value Messaging
Food companies are simplifying nutritional information with small stickers that highlight the vitamin content of fruits and vegetables.
03
Interactive Fitness Stickers
Companies are using stickers to promote fitness, with simple exercise challenges intended to help consumers lead healthier lifestyles.
Industry implications
What the Purposeful Sticker trend means for industry
Where the trend changes the playbookFor
Wellness Industry
Brands can create or incorporate stickers to promote wellness and healthy lifestyles.
For
Food Industry
Food companies can use stickers to help promote nutritional value and information for produce, and promote healthy eating.
For
Fitness Industry
Fitness companies can use interactive stickers to promote their brand, engage consumers, and encourage healthy lifestyles.
Trend signals
Trend signals for Purposeful Sticker
Trend score 5.1 out of 10, from popularity 80%, activity 66%, freshness 8%.
Popularity80%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
