Brands are creating stickers that improve wellness
Trend - Traditionally stickers have been used for decoration, labels, and other functional purposes but now they're being used to influence and impact the lives of consumers. Brands are leveraging these adhesives to educate consumers to a healthier lifestyle. This encourages consumer mindfulness in a convenient way that doesn't impede with day-to-day rituals.
Insight - Many younger consumers, especially Millennials, value healthy and active lifestyles more than previous generations, and they connect with brands that share their passion for health and wellness. This same group of consumers also place a premium on authentic, and sometimes unconventional, branding.
Insight - Many younger consumers, especially Millennials, value healthy and active lifestyles more than previous generations, and they connect with brands that share their passion for health and wellness. This same group of consumers also place a premium on authentic, and sometimes unconventional, branding.
Workshop Question - How can your brand tweak a commonly used item to possess functional benefits?
Trend Themes
1. Wellness Stickers - Brands are using stickers to influence and impact the lives of consumers, by leveraging adhesives to educate consumers to a healthier lifestyle.
2. Simplified Nutritional Value Messaging - Food companies are simplifying nutritional information with small stickers that highlight the vitamin content of fruits and vegetables.
3. Interactive Fitness Stickers - Companies are using stickers to promote fitness, with simple exercise challenges intended to help consumers lead healthier lifestyles.
Industry Implications
1. Wellness Industry - Brands can create or incorporate stickers to promote wellness and healthy lifestyles.
2. Food Industry - Food companies can use stickers to help promote nutritional value and information for produce, and promote healthy eating.
3. Fitness Industry - Fitness companies can use interactive stickers to promote their brand, engage consumers, and encourage healthy lifestyles.
4 Featured, 35 Examples:
183,781 Total Clicks
Date Range:
Apr 17 — Jul 19
Trending:
Warm
Consumer Insight Topics:
