Many consumers know citrus fruits like oranges to be a great source of Vitamin C, but fresh produce tends to lack the flashy packaging and marketing that many boxed goods have—but Agrohub is a specialty grocery store that aims to champion quality organic products in a new way.
Agrohub favors a bright green colorway that emphasizes freshness and catches the eyes of consumers. The store in Tbilisi, Georgia, puts effort into communicating the nutritional value of food to consumers in a way that is simple and easy to understand. Some of its strategies include the use of small produce stickers that call out the different vitamins in different fruits and vegetables, as well as highlighting that Atlantic Salmon is one of the world's best sources of Vitamin B2.
Vitamin-Focused Produce Branding
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Ingredient-Focused Snack Packaging
Colorblocked Takeaway Packaging
Fast Food Recycling Initiatives
Sensory Ice Cream Pints
Upcycled Coffee Cup Bags