Brands take a traditional approach to commercials and marketing
Implications - Approaches to marketing via commercials are shifting away from modern, disconnected themes towards a more classic take on advertising. This move helps brands captivate contemporary audiences that, in direct response to technology, have expressed a disdain for a lack of human connection.
Workshop Question - How are you creating authentic dialog with your consumers?
Trend Themes
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Heritage Branding — Brands are leveraging their history and heritage to establish connection with modern audience
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Authentic Messaging — Brands are moving away from disconnected, high-tech advertising towards more human-emphasized themes
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Ageless Perceptions — Promotions and marketing that encourage liberation from age-related constraints are becoming more common in a variety of industries
Industry Implications
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Beverage — Beverage companies can emphasize their heritage and authenticity to create meaningful connections with their target audience
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Fashion and Retail — Fashion and retail companies can leverage their history to stand out in a highly competitive industry
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Beauty — Beauty companies can focus on promoting age-neutral messages that resonate with modern beauty practices
4 Featured, 34 Examples:
99,683 Total Clicks
Date Range:
May 14 — Sep 15
Trending:
Mild
Consumer Insight Topics:
