Category
Fashion
Crown Care
Trend cluster
Category
On-the-Spot
Style
Consumers turn to street fashion for “real” style inspiration.
5.5
Trend score
Trend
What is the On-the-Spot Style trend?
On-the-Spot Style: Rather than looking to designers and fashion ads, many consumers are relying on street captures of on-the-go style mavens to determine their own fashion choices. Even brands are applying the theme to advertising, taking full advantage of the growing popularity of impromptu style-stalking. After all, a true fashionista needs no warning.
Trend themes
Themes within the On-the-Spot Style trend
Three behaviours holding the trend together01
Street Style Culture
The growing pattern of street-style clothing is a reflection of how businesses are looking back towards the everyday customer for inspiration.
02
Professional People Watching
People-watching continues to be a humorous and often subconscious pastime that many people find themselves indulging in.
03
Sustainable Fashion
The green movement is making its way into every industry and category of life -- fashion not excluded.
Industry implications
What the On-the-Spot Style trend means for industry
Where the trend changes the playbookFor
Fashion
The fashion industry can incorporate the street style trend to create new and innovative designs.
For
Marketing
Guerilla marketing is a contemporary business tactic that many companies on the cutting edge are employing.
For
Media
Online media brands can capitalize on the popularity of street style blogs to provide engaging content for consumers.
Trend signals
Trend signals for On-the-Spot Style
Trend score 5.5 out of 10, from popularity 70%, activity 87%, freshness 8%.
Popularity70%
Activity87%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the On-the-Spot Style trend
10 featured examples from May 16, 2009 to Jul 28, 2010CategoryFashion
Brit Style-Stalking
The GQ 'Wandering Eye' Features London's Most Stylish
Fashion companies can capitalize on the trend of street style features by using average people in their advertisements to appeal to a broader range of consumers.
CategoryFashion
Street Style Lookbooks
The Talented Garance Dore and Club Monaco Team Up
Fashion brands can leverage street style photography to showcase their products in a more genuine and appealing manner.
CategoryFashion
Street Style Lookbooks
Ctrl Autumn/Winter 2009/2010 Features Informal Photography
Disruptive innovation opportunity: Fashion retailers can adopt the street-style trend in their collections to attract a broader customer base and create unique offerings.
CategoryFashion
Street Style Ads
Garance Dore Shoots the Moschino Fall 2010 Campaign
Incorporating street style aesthetics in fashion advertising to attract younger, trend-conscious consumers.
CategoryBusiness
Fashion Blogs Turned Books
Fashion Bible ‘The Satorialist' Launches a Book
The rise of fashion blog books presents a new area in publishing, allowing for the expansion and monetization of niche digital content in print.
CategoryWorld
Professional People-Watchers
Yvan Rodic Captures Traveling Fashion for His Blog
Fashion companies can partner with street fashion bloggers to reach a wider audience and showcase new collections
CategoryFashion
Mallorca Street Style
Alistair Guy Photographs the Fashions of Vacationers in Europe
Opportunity for disruptive innovation: Integrate augmented reality technology into physical stores to offer immersive and personalized shopping experiences.
CategoryPop Culture
Street Fashion Videos
Feed Your Fashion Curiosity With BeautifulStranger.tv
Disruptive innovation opportunity for brands to incorporate street fashion trends and styles into their product offerings, thereby staying relevant with consumer preferences.
CategoryFashion
Sketching Street Style
Designer Richard Haines Captures Live Fashion With Colored Pencils
Disruptive innovation opportunities in incorporating live fashion illustration into design processes.
CategoryEco
Sustainable Style Blogs
Greta Eagan Founded 'FashionMeGreen' for the Eco-Minded Trendsetters
Opportunity to create and promote eco-friendly clothing brands.
