Consumers turn to street fashion for “real” style inspiration
Implications - Rather than looking to designers and fashion ads, many consumers are relying on street captures of on-the-go style mavens to determine their own fashion choices. Even brands are applying the theme to advertising, taking full advantage of the growing popularity of impromptu style-stalking. After all, a true fashionista needs no warning.
Trend Themes
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Street Style Culture — The growing pattern of street-style clothing is a reflection of how businesses are looking back towards the everyday customer for inspiration.
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Professional People Watching — People-watching continues to be a humorous and often subconscious pastime that many people find themselves indulging in.
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Sustainable Fashion — The green movement is making its way into every industry and category of life -- fashion not excluded.
Industry Implications
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Fashion — The fashion industry can incorporate the street style trend to create new and innovative designs.
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Marketing — Guerilla marketing is a contemporary business tactic that many companies on the cutting edge are employing.
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Media — Online media brands can capitalize on the popularity of street style blogs to provide engaging content for consumers.
10 Featured, 66 Examples:
1,831,807 Total Clicks
Date Range:
Jul 09 — Jul 10
Trending:
V. Hot
Consumer Insight Topics:
