The Talented Garance Dore and Club Monaco Team Up
Vittoria Natarelli — May 10, 2010 — Fashion
References: garancedore.fr & refinery29
A Garance Dore and Club Monaco combination of super powers is truly spectacular. Dore brings that natural style element to her subjects and this is a great branding image for Club Monaco.
Often, I find lookbooks look too contrived, but Club Monaco’s recent lookbook has a fantastic and beautiful set of images. The clothing store has represented themselves as young and up-to-date, and these images by Garance Dore and Club Monaco make me want to run into their store!
Often, I find lookbooks look too contrived, but Club Monaco’s recent lookbook has a fantastic and beautiful set of images. The clothing store has represented themselves as young and up-to-date, and these images by Garance Dore and Club Monaco make me want to run into their store!
Trend Themes
1. Street Style Photography - Embracing street style photography in lookbooks can create a more authentic and relatable brand image.
2. Collaborative Branding - Partnerships between talented individuals and established brands can result in visually compelling and mutually beneficial marketing campaigns.
3. Youthful and Up-to-date Branding - Brands can achieve a young and modern perception by incorporating engaging visual content in their marketing materials.
Industry Implications
1. Fashion - Fashion brands can leverage street style photography to showcase their products in a more genuine and appealing manner.
2. Photography - Collaborations between photographers and fashion brands present opportunities to create unique and captivating visual content.
3. Retail - Utilizing visually striking lookbooks can entice customers to visit physical stores and engage with the brand.
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