Nostalgic Bonding

Brands present retro products designed for children of Millennial parents

Implications - Brands reinvent 90’s toys and experiences as a way for Millennial parents to bond with their children and reminisce about their own childhood hobbies. From My Little Pony-themed cafes to tech-embedded Doodle Bears, brands are able to provide both products and experiences that will resonate with kids and adults alike. Facilitating these unique bonding experiences showcases how brands can play a bigger role in familial relationships.

Workshop Question - How can your brand create an inclusively bonding experience for your consumers?
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
40,258 Total Clicks
Mar 18 - May 19
This Quarter and Warm
ToysLife-Stages
Featured Examples
Digital Doodling Toys - The Revived Doodle Bear Introduces an App Experience for a New Generation
SCORE 8.2
This Year and Hot 1,818 Clicks Pub: Feb 18, 19
Digital Doodling Toys
The Revived Doodle Bear Introduces an App Experience for a New Generation
Many Millennials grew up playing with the original Doodle Bear and now, Millennial parents will have fun sharing the next-gen Doodle Bear with their kids. Just like the classic version of the toy,... [More]
Toy-Themed Ice Cream Cafes - Shanghai's The Place Featured a Haagen-Dazs and My Little Pony Pop-Up
SCORE 6.3
This Year and Warm 821 Clicks Pub: Feb 19, 19
Toy-Themed Ice Cream Cafes
Shanghai's The Place Featured a Haagen-Dazs and My Little Pony Pop-Up
Shanghai’s The Place—a dessert shop known for its tasty ice cream selection—opened a Haagen-Dazs and My Little Pony pop-up last summer which aimed to give visitors an experience to... [More]
Comforting Hotel Tea Experiences - The Waldorf Astoria and Hamlets Offer a Unique Tea Experience
SCORE 4.3
This Year and Average 524 Clicks Pub: Jul 2, 18
Comforting Hotel Tea Experiences
The Waldorf Astoria and Hamlets Offer a Unique Tea Experience
In an effort to attract more consumers, the Waldorf Astoria and Hamleys joined forces, offering consumers a unique tea experience that combined adult life with childhood nostalgia. This offering... [More]
Retro Neon Baby Shoes - Nike's Little Max 95 is a Mini Version of the Classic Air Max
SCORE 3.8
Mild 369 Clicks Pub: Mar 26, 18
Retro Neon Baby Shoes
Nike's Little Max 95 is a Mini Version of the Classic Air Max
Athletic wear company Nike created a miniature version of the popular Air Max sneakers called the Little Max 95. The new sneakers feature a neon color scheme of green and pink atop a neutral gray.... [More]
Space Arcade Pizza Restaurants - Disneyland is Opening a Real-Life Toy Story Pizza Planet
SCORE 5.3
Warm 192 Clicks Pub: Apr 10, 18
Space Arcade Pizza Restaurants
Disneyland is Opening a Real-Life Toy Story Pizza Planet
In April, California’s Tomorrowland theme park is opening a life-size Toy Story Pizza Planet. The animation-inspired and space-themed pizza restaurant will take the place of Redd Rockett’... [More]
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