Brands present retro products designed for children of Millennial parents
Trend - Brands reinvent 90’s toys and experiences as a way for Millennial parents to bond with their children and reminisce about their own childhood hobbies. From My Little Pony-themed cafes to tech-embedded Doodle Bears, brands are able to provide both products and experiences that will resonate with kids and adults alike.
Insight - Millennial parents are often more liberal and carefree than previous generations, and their distinct differences in preferences and lifestyle habits include how they parent. Whether it be around social media, use of technology or even cultural references, modern parents are looking for more accessible ways to bond and reconnect with their kids on a deeper level. The use of nostalgic references that both child and parent can relate to helps create a unique experience that those individuals can share and relate back to.
Insight - Millennial parents are often more liberal and carefree than previous generations, and their distinct differences in preferences and lifestyle habits include how they parent. Whether it be around social media, use of technology or even cultural references, modern parents are looking for more accessible ways to bond and reconnect with their kids on a deeper level. The use of nostalgic references that both child and parent can relate to helps create a unique experience that those individuals can share and relate back to.
Workshop Question - How can your brand create an inclusively bonding experience for your consumers?
Trend Themes
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Nostalgia Marketing — Brands recreate 90's toys & experiences for Millennial parents to bond with their children and resonate with both kids and adults.
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Digital Play Integration — Nostalgic toys like Doodle Bears reinvent themselves by integrating aspects of digital play, bridging the gap between digital and dimensional play.
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Thematic Pop-ups — Themed pop-ups in ice cream shops like My Little Pony Friendship Magic Shop attract Gen-Z consumers while resonating nostalgic vibes with their Millennial parents.
Industry Implications
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Toy Industry — The toy industry can adapt to the nostalgia trend by reviving 90's toys with a modern touch and integrating digital play features.
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Hospitality Industry — The hospitality industry can cater to Millennial parents and their kids by offering nostalgic bonding experiences like tea parties and thematic pop-ups.
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Fashion Industry — The fashion industry can create nostalgic products through retro branding and reinventing iconic designs for a new generation.
5 Featured, 45 Examples:
80,580 Total Clicks
Date Range:
Mar 18 — May 19
Trending:
Warm
Consumer Insight Topics:
