How the iPhone gave rise to previously unheard of consumer desires
Implications - The Apple iPhone forever changed phone design. More importantly, it brought tech lust to the masses. It was the first to combine portable media, web access and phone capabilities, all without buttons. Gadgetry has become fashionable.
Trend Themes
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Convenient Technology — Consumers are always expecting the release of products that can be used even more effortlessly. Products that make it easier will get the attention of stressed consumers. Technology is making everything convenient.
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Green Technology — With solar technology improving rapidly, more and more gadgets are including solar cell layers that help them to charge up with sunlight. Companies investing in green technologies will gain an edge as eco-friendliness is becoming more and more of a priority for consumers.
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Social Discovery — Using social networking sites, people can easily locate their friends, share their locations and participate in activities together. Developers who innovatively incorporate social networking and location tracking into products can meet the ever-growing need of socializing online.
Industry Implications
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Electronics — As technology advances, so does the expectation of consumers to receive products that make their lives easier and more enjoyable. The electronics industry can capitalize on conveniences like hands-free phones, phone cases, phone stands, and rotary dial phones.
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Green Energy — The use of solar power in various versions of portable devices like smartphones and laptops is expected to grow significantly in the coming years. Companies in the green energy industry can invest in developing solar cell layers like the ones used by Apple on their devices.
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Social Media — Social media platforms like Loopt and Whrrl that incorporate social network discovery and location tracking together will be in demand. The ability socialize online through platforms with location tracking oriented features can become the new standard of social media.
