Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Whrrl.com on iPhones

 - Jun 4, 2008
References: technologyreview
One startup that is expecting to transform the social networking space is Pelago. Pelago will soon offer a version of its software, called Whrrl, for the iPhone. The software enables something Pelago's chief technology officer, Darren Erik Vengroff, calls Social Discovery. It involves using the iPhone's map and self-location features, as well as delivers information about the prior activities of the user's friends. Whrrl also proposes new places to explore or activities to try.

This upstart recently garnered $15 million from funders, including Kleiner Perkins Caufield and Byers.