Category
Tech
Delegated Interfaces
Trend cluster
Category
Mass
Quantification
Big data puts information management in a mainstream spotlight.
3.7
Trend score
Trend
What is the Mass Quantification trend?
Mass Quantification: As expected, the phenomenon of harnessing large amounts of data to improve quality of life -- Big Data -- is beginning to make a difference through management apps and services that utilize mass amounts of information to improve even the simplest of tasks. This is a response to consumer skepticism that has grown with the digital age, leading to a desire for quantification.
Trend themes
Themes within the Mass Quantification trend
Three behaviours holding the trend together01
Mass Quantification
The trend of utilizing large amounts of data to improve quality of life through management apps and services is enabling handsfree navigation of mobile devices and personal computers with features like eye-activated login, while also improving overall customer experience with the help of analytics.
02
Personalized Marketing
Big data analytics are being used to create personalized and automated product emails for individual consumers, thereby improving the impact of digital marketing strategies for online stores.
03
Data-Driven Architecture
Using big data gathered from property portals that examine consumer clicks and listings to determine trends, architects are able to build structures that best fit the needs of consumers, while leveraging traditional designs with modern technology.
Industry implications
What the Mass Quantification trend means for industry
Where the trend changes the playbookFor
Real Estate
The emergence of e-book data compendiums is revolutionizing real estate data analysis and helping to close property sales using big data analytics that reveal patterns on buying properties and detailed information about specific city areas.
For
Marketing
Customizable, yet automated personal product emails that harness personalized big data analytics are helping online stores reach the right customers, at the right time, creating revenue opportunities.
For
Tech and Product Design
Use cases for big data analytics now apply to product and tech design, enabling companies to build products with features like eye-tracking technology, improved home layouts and quantified home features, developed by using data to provide useful insights.
Trend signals
Trend signals for Mass Quantification
Trend score 3.7 out of 10, from popularity 60%, activity 43%, freshness 8%.
Popularity60%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mass Quantification trend
6 featured examples from Mar 10 to May 23, 2015CategoryArt & Design
Data-Determined House Plans
Architects Created the Swedish Dream Home Using Big Data from Hemnet
The real estate industry can benefit from the use of big data to identify and design homes that have a higher demand and better alignment with buyers' preferences.
CategoryBusiness
E-Book Data Compendiums
The Human Face of Big Data App Graphically Captures the Information Age
Disruptive innovation opportunity: Develop advanced data visualization software and hardware to meet the growing demand for user-friendly data representation.
CategoryTech
Ocular Smart Watches
The Eye Tribe is a Smart Watch Integrating Eye-Tracking Technology
There is a significant opportunity for wearables to incorporate eye-tracking features, such as the Smartwatch Eye-Tracking integration announced at the 2015 Mobile World Congress.
CategoryTech
Intuitive Property Apps
CBx is a Real Estate App That Uses Big Data to Close Property Sales
There is an opportunity for real estate companies to utilize big data and innovative apps to streamline the property sales process.
CategoryBusiness
Business Insight Apps
Teradata's Aster AppCenter Makes Big Data for Business Comprehensible
Disruptive innovation opportunity: Developing apps that analyze and improve customer abandonment, attribution, and website flow.
CategoryBusiness
Personalized Product Email Platforms
Pushmarket Sends Custom Yet Automated Emails for E-Retailers
Opportunity for online retailers to increase customer engagement through personalized product emails.
