Data-Determined House Plans

Architects Created the Swedish Dream Home Using Big Data from Hemnet

This Swedish dream home was built according to big data. Using numbers from property portal Hemnet, The House of Clicks was built by architects Tham and Videgard. It's supposed to embody a collectively and generally coveted house.

Examining 200 million clicks and 86,000 property listings, the famous Swedish architects determined Sweden's dream home -- the "most statistically sought after property." The gathered data was used to figure out measurable qualities such as the house's size and price, plus the number of floors, bathrooms and other rooms.

They also incorporated two Swedish traditions: the red wooden cottage and the white functionalist box, combining history with modern design. The House of Clicks has a red exterior with a white and gray inside, including an open concept kitchen with double-height ceilings.

Big Data-informed Design
The use of big data to inform the design of houses presents opportunities for architects to create homes that meet the specific preferences and needs of potential homeowners.
Data-driven Architecture
Architects can leverage data to create homes that embody the most statistically sought-after attributes, resulting in highly desirable and marketable properties.
Combining Tradition and Innovation
Integrating traditional architectural elements with modern design concepts can yield unique and appealing homes that combine nostalgia with contemporary functionality.

Sectors Adopting This

Real Estate
The real estate industry can benefit from the use of big data to identify and design homes that have a higher demand and better alignment with buyers' preferences.
Architecture
By integrating data-driven methodologies, architects can enhance their design process and create homes that are more likely to meet consumer expectations and stand out in the market.
Interior Design
The combination of traditional and modern architectural elements opens up opportunities for interior designers to create visually appealing and cohesive living spaces that are in line with the overall design concept.
SCORE
5.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 82%
Activity 79%
Freshness 8%

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