A data compendium, the Human Face of Big Data began as a book, bringing a relatable angle to the gathering and representing of all sorts of information. Companies have long been tracking numbers to assist them with everything from sales and marketing to devising lucrative endeavors; however, the average Joe has developed a fascination for quantifying various aspects of his own life too.
Rick Smolan worked with digital designer Dan Marcolina to visualize all sorts of fascinating information that will appeal to the individual. The result is a mesmerizing collection of artistic graphics that can be accessed in an iPad app. Statistics involving the environment, health, relationships and productivity are all brought together in intriguing and engaging ways, helping to explain the power of big data and to change lives with it for the positive. In addition, what can be more human and good than donating 100% of the profits to charity: water?