Category
Lifestyle
Assisted Choices
Trend cluster
Category
Mascot
Adapation
Keeping consistency, yet remaining current means evolving brand representatives.
4.2
Trend score
Trend
What is the Mascot Adapation trend?
Mascot Adapation: For decades, mascots have proven an effective way to establish brand presence; however, this idea may be dated for consumers seeking a more personable, customized connection from brands. Battling this means adapting mascots to mimic the times. This provides both novelty, and a topical connection.
Trend themes
Themes within the Mascot Adapation trend
Three behaviours holding the trend together01
Personalization of Mascots
Consumers are seeking more personable, customized connections from brands, which requires adapting mascots to be more relevant with the times.
02
Humor and Pop Culture in Advertising
Brands are leveraging humor and pop culture to make mascot ads engaging and relatable to consumers.
03
Expanding Mascot Universe
Mascots are being integrated into larger brand universes to maximize their impact and create more engaging ad campaigns.
Industry implications
What the Mascot Adapation trend means for industry
Where the trend changes the playbookFor
Advertising
The advertising industry can utilize personalization, humor, and expanding brand universe trends to create engaging and relevant Mascot-based ad campaigns.
For
Entertainment
Mascots can be integrated into broader entertainment universes to create more immersive, interactive experiences for fans, leveraging the expanding brand universe trend.
For
Consumer Goods
Consumer goods companies can utilize personalization and humor trends to create memorable and relatable brand mascots that resonate with their target demographics.
Trend signals
Trend signals for Mascot Adapation
Trend score 4.2 out of 10, from popularity 73%, activity 44%, freshness 8%.
Popularity73%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mascot Adapation trend
5 featured examples from Jul 4, 2014 to Feb 18, 2015CategoryPop Culture
Anniversary Mascot Illustrations
The New Yorker Releases Nine Covers in Celebration of 90 Years
Publishers can draw inspiration from The New Yorker's anniversary covers to create unique experiences for their readers and commemorate milestone occasions in new ways.
CategoryMarketing
Doughy Ice Challenges
Pillsbury's Ice Bucket Challenge Video Stars a Brave Poppin' Fresh
Opportunities for companies to leverage social media trends to create buzz and connect with customers in innovative ways
CategoryMarketing
Epic Icy Challenges
Old Spice's ALS Ice Bucket Video is as Epic as Expected
Opportunity for beauty and personal care brands to create viral campaigns that promote social causes.
CategoryLifestyle
Cat Meme Cereal Ads
This Honey Nut Cheerios Ad Features Buzz Meeting Grumpy Cat
Opportunity for food and beverage companies to leverage popular memes and humor in their advertising to attract and engage consumers.
CategoryLifestyle
Suave Senior Beer Ads
This Dos Equis Beer Ad Honors 'the Most Interesting Man in the World'
The alcohol industry has an opportunity to create cult-like ads, featuring charismatic figures, to appeal to a broader audience.
