Category
Lifestyle
Assisted Choices
Trend cluster
Category
Marketing
Thrills
Adventurous ad campaigns allow consumers to immerse themselves in action.
4.4
Trend score
Trend
What is the Marketing Thrills trend?
Marketing Thrills: Looking to engage consumers beyond mere aesthetics, brands are turning to adventurous ad campaigns to create more of an immersive experience rather than ordinary display. Creating situations that exude exhilaration and excitement, brands seek to utilize aspects of adventure to lure consumers in through more captivating imagery, providing a visual escape from the ordinary aspects of everyday.
Trend themes
Themes within the Marketing Thrills trend
Three behaviours holding the trend together01
Adventurous Campaigns
Brands are turning to adventurous ad campaigns to create more of an immersive experience rather than ordinary display.
02
Crowd-Driven Contests
Jeep is using the power of the crowd and people's will to win, to direct a truly unique contest that adds flavor and spirit to advertising.
03
Immersive Storytelling
Immersive experiences are another way to tell a story.
Industry implications
What the Marketing Thrills trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The Dos Equis 'Stay Thirsty Grant' campaign will reward one lucky person with $25,000 to pursue his or her passion, provided that it's some crazy awesome expedition or adventure.
For
Automotive
Jeep is using extensive road trip contests to promote their 2014 Jeep Compass and Patriot vehicles, as well as their power of crowd-driven campaigns.
For
Entertainment
HBO collaborated with experiential marketing firm Relevent and creative studio Framestore to create a Game of Thrones Oculus Rift experience for SXSW which allows fans the opportunity to scale the massive ice wall.
Trend signals
Trend signals for Marketing Thrills
Trend score 4.4 out of 10, from popularity 75%, activity 49%, freshness 8%.
Popularity75%
Activity49%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Marketing Thrills trend
11 featured examples from Jun 29, 2012 to Jan 21, 2015CategoryMarketing
Literary Adventure Ads
The Stories! Bookstore Campaign Turns Readers into Novels' Protagonists
Incorporating immersive and personalized reading experiences to attract and retain readers, and to differentiate from digital competitors.
CategoryAutos
Audacious Road Trip Contests
Jeep's '30 Miles of Freedom' Contest Drives Adventurers to Win
Disruptive innovation opportunity for car manufacturers to incorporate interactive features and technology in vehicles for unique driving experiences.
CategoryMarketing
Self-Destructive Novel Campaigns
James Patterson's Private Vegas Book Promotion is Thrilling
The interactive and experiential elements of James Patterson's book promotion present opportunities for the publishing industry to leverage innovative marketing strategies and eng…
CategoryMarketing
Electric Innovation Ads
This GE Ad Highlights the Company's Achievements Whimsically
Opportunity to showcase innovative work in the aviation industry through creative and mixed media advertising campaigns to build brand and engage clientele.
CategoryAutos
Adventure Encouraging Auto Ads
This Jeep Print Ad Answers a Simple Question About Travel Abilities
Disruptive innovation opportunity: Developing vehicles that promote a sense of freedom, adventure, and exploration.
CategoryMarketing
Augmented Reality Fantasy Experiences
The Game of Thrones Oculus Rift Experience is Thrilling
The entertainment industry can embrace immersive experiences to offer new and exciting ways for audiences to consume content.
CategoryMarketing
Adventure Seeker Contests
Dos Equis 'Stay Thirsty Grant' Will Make One Fan's Dreams Come True
The travel and tourism industry can take advantage of the growing trend of adventure travel to offer unique and exciting experiences for customers.
CategoryMarketing
Beer Mission Campaigns
Coors Light Introduces Its 'Search and Rescue' Promotion
Opportunity for beverage companies to engage consumers and promote their brand through unique and exciting campaigns that offer prizes and experiences.
CategoryAutos
Extreme Adventure Ads
Y&R's Land Rover Curtain Campaign is all About Driving to Your Destination
Disruptive innovation opportunities include creating packages and services tailored for adventurous travelers seeking unique and thrilling experiences.
CategoryLifestyle
City-Searching Beer Ads
Heineken: The City Sets One Man on a Wild Goose Chase
The food and beverage industry can benefit from city-centric advertising to reach their target demographic in specific regions.
CategoryMarketing
Thrilling Smartphone Case Ads
The Lifeproof Brand Campaign Targets Those Living on the Edge
The outdoor gear industry can explore partnerships with smartphone case brands to develop integrated solutions for outdoor adventurers, providing them with convenience and safety…
