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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,454 more

Awkward Marketing

Taking a realistic approach, ads reference awkward family situations

Implications - Moving beyond picture perfect ideals, marketers are showcasing a more realistic side to family interaction. Referencing awkward situations, these ads shine a spotlight on the less glamorous aspects of family, using humorous circumstances to create a personal connection.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 60 Examples:
418,809 Total Clicks
Date Range:
Oct 12 — May 15
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Awkwardly Bearded Hockey Ads
Awkwardly Bearded Hockey Ads
Visa Playoff Beard Campaign Integrates Fans in the NHL 2012 Season
The Visa Playoff Beard ad campaign depicts die-hard hockey fans in an awkward family photo in anticipation for the NHL 2012 season. Inspired by the hype around the discovery of awkward family photos,... MORE
play_circle_filled Hilarious Menstrual Marketing
Hilarious Menstrual Marketing
A Tween Lies About Getting it in HelloFlo’s Period Starter Kit Ad
This comedic commercial for HelloFlo’s Period Starter Kit follows a young girl who lies about getting her period for the first time. Her mother, recognizing glittery nail polish on the ‘used’... MORE
play_circle_filled Awkward Family Commercials
Awkward Family Commercials
This Heartwarming Holiday Ad Series was Directed by Sofia Coppola
This holiday ad series makes crazy families (so all of them) seem normal. Directed by Sofia Coppola, four different Gap commercials use the tagline ‘You don’t have to get them to get... MORE
Awkward Family TV Ads
Awkward Family TV Ads
This Ad for the HBO GO App Shows How Uncomfortable Parents Make Everything
As part of the promotions for the HBO GO app, HBO released a series of ads showing just how awkward it can be to watch a TV show with your parents, especially when the content is risqué. For these... MORE
play_circle_filled Uncomfortable Holiday Ads
Uncomfortable Holiday Ads
Maille's Holiday Commercial Ad Brings an Awkward Guest to the Table
Maille describes its holiday commercial ad as “The awkward dinner party moment. We’ve all been there.” Whether or not you can relate to being in an uncomfortable position while sitting... MORE
play_circle_filled Virtual Dinner Parties
Virtual Dinner Parties
The Doghouse Puts People Around the Table for an Awkward Family Dinner
The Doghouse is a virtual reality short film experience that puts participants around a table for a virtual reality dinner. Using an Oculus Rift headset, people get to experience the film from one... MORE
Awkward Adult Conversation Ads
Awkward Adult Conversation Ads
This JetBlue Commercial Makes a Case for Booking Your Vacation
One mom in this JetBlue commercial ends up more than a little embarrassed when her kids find something in her sock drawer they aren’t supposed to be playing with. The scene starts innocently... MORE

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