Category
Lifestyle
Assisted Choices
Trend cluster
Category
Manga
Marketing
The popularity of cult anime cartoons is making its way into mainstream campaigns.
3.3
Trend score
Trend
What is the Manga Marketing trend?
Manga Marketing: As elements of Asian culture and media continue to expand into North American markets, distinctly cultural aspects like anime and manga cartoons are becoming more approachable to mass consumers. Referencing cult classics like Sailor Moon and Pokemon, campaigns are using aspects of Asian culture to incite nostalgia and intrigue.
Trend themes
Themes within the Manga Marketing trend
Three behaviours holding the trend together01
Anime and Manga in Mainstream Culture
Aspects of Asian culture like anime and manga cartoons are becoming more approachable to mass consumers
02
Nostalgic Branding Using Iconic Anime Characters
Campaigns are using elements of Asian culture like cult classics such as Sailor Moon and Pokemon to incite nostalgia and intrigue.
03
Anime and Manga-Themed Travel Campaigns
Companies are launching anime and manga-themed travel campaigns with fun activities and opportunities for passionate fans.
Industry implications
What the Manga Marketing trend means for industry
Where the trend changes the playbookFor
Advertising and Marketing
Companies use anime and manga characters to promote their products or services, targeting fans of the popular culture
For
Travel and Hospitality
Companies are offering anime and manga-themed travel packages and hotel experiences to attract fans and provide unique experiences
For
Banking and Insurance
Companies are using anime characters to promote their banking and insurance services, making them more relatable and personable
Trend signals
Trend signals for Manga Marketing
Trend score 3.3 out of 10, from popularity 61%, activity 31%, freshness 8%.
Popularity61%
Activity31%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Manga Marketing trend
5 featured examples from Jan 14 to Aug 12, 2014CategoryMarketing
Anime Banking Campaigns
Okinawa’s Bank of the Ryukyus Bank Ad Campaign Stars Colorful Characters
Opportunity for banks to leverage anime characters and storytelling techniques in their marketing campaigns to engage with customers in a unique and memorable way.
CategoryWorld
Anime Hotel Campaigns
The Pokemon Hotel Adventure is Part of a New Peninsula Tokyo Campaign
Luxury hotels can tap into the growing demand for experiential travel by offering themed activities and immersive experiences for guests.
CategoryLifestyle
Adorable Anime Soccer Mascots
Japan Chose Pikachu as the Mascot for the FIFA 2014 Games
The use of anime mascots in sports events creates disruptive innovation opportunities in the sports marketing industry.
CategoryPop Culture
Anime-Inspired Singer Ads
The Korean Pop Group 'Sistar' Parodies Sailor Moon in This Commercial
The e-commerce industry can explore collaborations with popular anime shows or characters to attract younger consumers and enhance brand visibility through unique marketing campai…
CategoryWorld
Anime Monster Travel Campaigns
All Nippon Airways Has a Special Summer Pokemon Travel Campaign
Airlines can leverage popular franchises to create unique travel experiences and attract a wider customer base.
