Interactive Cardboard

Brands leverage cardboard for the basis of eco-friendly playtime

Implications - Cardboard toys and kits provide kids with craft-oriented playtime that is low-tech. Such products help to encourage children’s creativity while appealing to environmentally-conscious parents who can recycle the items once their child has outgrown them. This shift comes as Millennials increasingly prioritize sustainability, and aim to instill those values in younger generations.

Workshop Question - Consider how your brand could leverage eco-friendly materials to align with your consumer’s interests.
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
61,165 Total Clicks
Jan 18 - May 19
New and Average
EcoYouthLife-Stages
Featured Examples
Imaginative Cardboard Kits - My Little World Helps Kids Create Airports, Villages, Landmarks & More
SCORE 9.1
This Quarter and V. Hot 2,194 Clicks Pub: Apr 15, 19
Imaginative Cardboard Kits
My Little World Helps Kids Create Airports, Villages, Landmarks & More
My Little World creates sustainable cardboard kits to that can be assembled by kids to form a variety of fun themes. The kits are offered in Airport, Emergency Services, Fairy Village and even... [More]
Playful Cardboard-Repurposing Apps - IKEA Toybox Uses AR to Bring Used Cardboard Boxes to Life
SCORE 7
This Year and Warm 1,047 Clicks Pub: Jun 25, 18
Playful Cardboard-Repurposing Apps
IKEA Toybox Uses AR to Bring Used Cardboard Boxes to Life
Time and time again, parents find themselves discovering that kids love putting their imagination to work when it comes to playing with something as simple as a cardboard box—and the new IKEA... [More]
Cardboard Gaming Kits - Nintendo Labo Introduces DIY Kits for the Nintendo Switch
SCORE 4.8
Average 415 Clicks Pub: Jan 18, 18
Cardboard Gaming Kits
Nintendo Labo Introduces DIY Kits for the Nintendo Switch
To expand upon the kinds of gaming experiences that can be had with the Nintendo Switch (the seventh major console developed by the video game company that was unveiled in October 2016) Nintendo has... [More]
Wearable Cardboard Packaging - Petit Pli's Cardboard Clothing Boxes Transform into Jetpacks
SCORE 6.1
This Quarter and Warm 158 Clicks Pub: Mar 27, 19
Wearable Cardboard Packaging
Petit Pli's Cardboard Clothing Boxes Transform into Jetpacks
Virtually any cardboard clothing box can be transformed into a toy with a little ingenuity but Petit Pli’s origami-inspired box makes it easy on kids and adults alike. As a brand that... [More]
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