Category
Lifestyle
Assisted Choices
Trend cluster
Category
Interactive
Cardboard
Brands leverage cardboard for the basis of eco-friendly playtime.
4.7
Trend score
Trend
What is the Interactive Cardboard trend?
Interactive Cardboard: Cardboard toys and kits provide kids with craft-oriented playtime that is low-tech. Such products help to encourage children’s creativity while appealing to environmentally-conscious parents who can recycle the items once their child has outgrown them.
Insight
The consumer insight behind the Interactive Cardboard trend
Millennials tend to be more environmentally conscious than preceding generations, and as they have or raise their children, they want to do so in a way that's not wasteful and that instills eco-friendly values in their kids. Knowing that their kids will be most affected by the consequences of climate change overtime, Millennials are looking to curb the issue in the small, practical ways they know how.
Trend themes
Themes within the Interactive Cardboard trend
Three behaviours holding the trend together01
Eco-Friendly Toys
Parents increasingly prefer eco-friendly toys for their kids, creating opportunities for companies to develop affordable and sustainable toys using clean materials and waste reduction techniques.
02
DIY Cardboard Playsets
The DIY cardboard playset trend is taking off as companies recognize the popularity of low-tech toys that encourage creativity and imagination, creating opportunities for customizable and enjoyable learning experiences for kids.
03
Scaled Realism
Scaled realism is an emerging trend that allows kids to tap into their imaginations and increase their understanding of the world around them, creating opportunities for companies to create unique, interactive and educational experiences for children.
Industry implications
What the Interactive Cardboard trend means for industry
Where the trend changes the playbookFor
Toy Industry
The toy industry should focus on developing low-tech toys using eco-friendly and sustainable materials and techniques that encourage creativity and customizability.
For
Augmented Reality Industry
The augmented reality industry has immense potential for repurposing old and used cardboard packaging, offering unique and immersive experiences for consumers.
For
Apparel Industry
The apparel industry can learn from Petit Pli's innovative take on sustainable packaging design, allowing for an essential reduction in packaging costs while encouraging creative engagement with the environment and sustainability.
Workshop question
Consider how your brand could leverage eco-friendly materials to align with your consumer’s interests.
Trend signals
Trend signals for Interactive Cardboard
Trend score 4.7 out of 10, from popularity 85%, activity 49%, freshness 8%.
Popularity85%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Interactive Cardboard trend
4 featured examples from Jan 18, 2018 to Apr 15, 2019CategoryEco
Imaginative Cardboard Kits
My Little World Helps Kids Create Airports, Villages, Landmarks & More
Exploring opportunities to create sustainable and interactive cardboard toy kits.
CategoryLife-Stages
Playful Cardboard-Repurposing Apps
IKEA Toybox Uses AR to Bring Used Cardboard Boxes to Life
Disruptive innovation opportunity: Integrate AR technology with furniture packaging to inspire creative uses of materials.
CategoryTech
Cardboard Gaming Kits
Nintendo Labo Introduces DIY Kits for the Nintendo Switch
Game developers can utilize DIY gaming kits to their platforms and attract players with unique experiences that they can create and customize.
CategoryEco
Wearable Cardboard Packaging
Petit Pli's Cardboard Clothing Boxes Transform into Jetpacks
Creating innovative garment packaging solutions that integrate design with sustainability, improving the customer experience while reducing waste.
