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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,138 more

Heroic Esteem

Brands leverage superheroes to empower kids

Implications - Superheroes have always had a place in a child’s heart, and now brands are encouraging young consumers to visualize themselves as these fictional, yet powerful characters to boost their esteem and praise their individuality. Non-traditional superhero comic books and television programs that focus on children as heroic individuals, or represent their identities in some way, create a new avenue for brands to connect to varying demographics. Creating these connections at early stages will ensure children grow up with a meaningful association with a brand - and ensure long-term interaction.
Workshop Question — How can you connect with the youngest generation to build a lifelong connection?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
84,914 Total Clicks
Date Range:
Jun 16 — Oct 18
Trending:
This Year and Mild
Consumer Insight Topics:

Featured Examples

Personalized Superhero Storybooks
Personalized Superhero Storybooks
I See Me!'s 'Super Kid!' is a Customizable Comic-Style Adventure
There are countless tales that feature brave and inspiring superheroes for kids to look up to but ‘I See Me!’ recently launched ‘Super Kid!’ as a personalized story that lets... MORE
Superhero-Inspired Kids Clothing
Superhero-Inspired Kids Clothing
PUMA x Justice League Lets Kids Dress Like Their Favorite Hero
The new PUMA x Justice League collection lets kids dress like their favorite DC superhero. This new collaboration features four themed children’s outfits from DC’s Justice League and... MORE
Inspiring Superhero Rag Dolls
Inspiring Superhero Rag Dolls
La Loba Teaches Kids to Celebrate Being Different and Independent
La Loba Studio is a Hungary-based entrepreneurial practice that specializes in beautifully handmade superhero rag dolls. Harnessing personal appreciation, self-worth, independence, equality and... MORE
play_circle_filled LGBT Superhero Campaigns
LGBT Superhero Campaigns
Mike Buonaiuto's Trailer Shows What Films Would Be Like with LGBT Leads
Just in time for Pride month, director Mike Buonaiuto produced a trailer that shows films with their authentic LGBT superheroes. As the trailer explains, “Iceman, Mystique and Catwoman are... MORE
Collectible Advocacy Cards
Collectible Advocacy Cards
Ad Council Created Virtual, Collectible 'Love Has No Labels' Cards
As a continuation of its ‘Love Has No Labels’ campaign, Ad Council is challenging PAX West attendees this year to collect virtual cards that feature real advocates for diversity... MORE
play_circle_filled Superhero Family Dramas
Superhero Family Dramas
'Raising Dion' Showcases Family Struggles Through a Child with Superpowers
Based on the children’s book of the same name, ‘Raising Dion’ is a new Netflix series that reinvents what it means to be a superhero. Following a single mother and son, the series... MORE

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Branded Kid-Friendly Radios
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play_circle_filled Family Drama Fashion Films
Family Drama Fashion Films
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AR Cartoon Home Experiences
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Samsung's 'Doorways' Shows Smart Products in the Family Guy Home
play_circle_filled Movie-Themed VR Experiences
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SPACES Offers a Multi-Sensory Terminator Virtual Reality Experience
Movie-Themed Board Games
Movie-Themed Board Games
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Empowering Lifestyle Entertainment Companies
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play_circle_filled Dirt-Activated Storybooks
Dirt-Activated Storybooks
OMO's 'Book of Dirt' Encourages Kids to Get Outside and Get Messy
play_circle_filled Sitcom-Style QSR Ads
Sitcom-Style QSR Ads
KFC's 'What's for Dinner' Stars Jason Alexander as the Colonel
TV Family Floor Plans
TV Family Floor Plans
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Interactive Book Club Subscriptions
Interactive Book Club Subscriptions
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Interactive STEM Education Storybooks
Interactive STEM Education Storybooks
The Discover Wonders Talking Books are Fun to Use
Aquatic Animal Plush Toys
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BigStuffed's Plushies are Albino, Sizable and Handmade
Robot Mascot Toys
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Plush Monkey Graduation Gifts
Plush Monkey Graduation Gifts
BAPE Created a Collectible Baby Milo Graduation Toy
Historic Restaurant Storybooks
Historic Restaurant Storybooks
Brennan’s Book for Kids Celebrates New Orleans' Tricentennial
Lighthearted Climate Change Storybooks
Lighthearted Climate Change Storybooks
'The Tantrum That Saved The World' Teaches Kids Solutions
Eco-Friendly Cork Toy Blocks
Eco-Friendly Cork Toy Blocks
These Construction Toys by QURKIES are Soft and Silent
Gesture-Responsive Robotic Toys
Gesture-Responsive Robotic Toys
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Anatomic Heart-Shaped Plush Toys
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Charming Sci-Fi Storybooks
Charming Sci-Fi Storybooks
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Crossover Gaming Plush Toys
Crossover Gaming Plush Toys
Build-A-Bear Launched a Collection of Super Mario Toys
Iconic Female Storybooks
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Personalized Christmas Storybooks
Personalized Christmas Storybooks
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Personalized Pet Storybooks
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Adult Cartoon-Themed Sneakers
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Limited Edition Superhero Skincare
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Rehabilitative Card Games
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Professional Wrestler Dolls
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Mattel's WWE Superstars Introduces Toys Based on Top Female Wrestlers
Superhero Cosmetics Collections
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The Face Shop X Marvel Avengers Cosmetics Collection is Extensive
Superhero Taxi Promotions
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The Gett Taxi App Partnered with 'Batman v Superman' in London
Musky Heroine-Inspired Fragrances
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Jean Paul Gaultier's Wonder Woman Perfume is a Limited Edition
Revitalized Platform Suede Sneakers
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Affordable Jelly Sandals
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Forever 21 Released a Nostalgic Series of Sandals for the Summer
Feminine Comic Smartphone Cases
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The Casetify Wonder Woman Collection Celebrates the Iconic Heroine
Ballet-Inspired Sneakers
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The New Creepers from Fenty Puma and Rihanna Look Like Ballet Slippers
Animated Illustration Books
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'Clown Thrown Away' is Based on Sir Quentin Blake's Illustrative Story
Subdued Superhero Jackets
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Hero Within's Justice League Jackets Subtly Reference Superhero Logos
Rainbow-Reporting Apps
Rainbow-Reporting Apps
This Rainbow App Helps Russians Marvel At Nature and Support LGBT Rights
LGBT-Supporting Art Exhibitions
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This Cultural Event Kicks Off Pride Toronto 2016
Colorful LGBT-Supporting Sneakers
Colorful LGBT-Supporting Sneakers
The New Converse Pride Collection is Inspired by the LGBT Flag
Socially Aware Emoji Apps
Socially Aware Emoji Apps
The MuvaMoji App From Amber Rose Adds Activism to Personal Branding
Dissected Superhero Figurines
Dissected Superhero Figurines
These Justice League Dolls Showcases the Heroes as Partial Skeletons
LGBT Activist Cereal Packaging
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The New Wheaties Box Features Olympian Greg Louganis
Independent LGBT Documentaries
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'Memories of a Penitent Heart' Tells the Story of Miguel Dieppa
LGBT Travel Shows
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This Viceland Program Explores LGBT Issues in Different Countries
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Superhero Nesting Dolls
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This Inclusive Wellness Center Welcomes LGBT and Minority Members
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The Faces of Love App Promotes the ‘Love Has No Labels' Campaign
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These Plushies are Designed to Look Like Members of the Justice League
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The 'Diversity & Inclusion - Love Has No Labels' Ad Showcases Skeletons
Superhero Memorabila Dresses
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This Dress Pays Tribute to Popular Arts and Comic Books