Heroic Esteem

Brands leverage superheroes to empower kids

Implications - Superheroes have always had a place in a child’s heart, and now brands are encouraging young consumers to visualize themselves as these fictional, yet powerful characters to boost their esteem and praise their individuality. Non-traditional superhero comic books and television programs that focus on children as heroic individuals, or represent their identities in some way, create a new avenue for brands to connect to varying demographics. Creating these connections at early stages will ensure children grow up with a meaningful association with a brand - and ensure long-term interaction.

Workshop Question - How can you connect with the youngest generation to build a lifelong connection?
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
72,659 Total Clicks
Jun 16 - Oct 18
This Quarter and Mild
ToysLife-Stages
Featured Examples
Personalized Superhero Storybooks - I See Me!'s 'Super Kid!' is a Customizable Comic-Style Adventure
SCORE 7.9
This Year and Hot 902 Clicks Pub: Aug 21, 18
Personalized Superhero Storybooks
I See Me!'s 'Super Kid!' is a Customizable Comic-Style Adventure
There are countless tales that feature brave and inspiring superheroes for kids to look up to but ‘I See Me!’ recently launched ‘Super Kid!’ as a personalized story that lets... [More]
Superhero-Inspired Kids Clothing - PUMA x Justice League Lets Kids Dress Like Their Favorite Hero
SCORE 5.6
Warm 1,360 Clicks Pub: Jun 19, 17
Superhero-Inspired Kids Clothing
PUMA x Justice League Lets Kids Dress Like Their Favorite Hero
The new PUMA x Justice League collection lets kids dress like their favorite DC superhero. This new collaboration features four themed children’s outfits from DC’s Justice League and... [More]
Inspiring Superhero Rag Dolls - La Loba Teaches Kids to Celebrate Being Different and Independent
SCORE 5.4
This Year and Warm 1,857 Clicks Pub: Feb 21, 18
Inspiring Superhero Rag Dolls
La Loba Teaches Kids to Celebrate Being Different and Independent
La Loba Studio is a Hungary-based entrepreneurial practice that specializes in beautifully handmade superhero rag dolls. Harnessing personal appreciation, self-worth, independence, equality and... [More]
LGBT Superhero Campaigns - Mike Buonaiuto's Trailer Shows What Films Would Be Like with LGBT Leads
SCORE 3.5
Mild 180 Clicks Pub: Jun 1, 16
LGBT Superhero Campaigns
Mike Buonaiuto's Trailer Shows What Films Would Be Like with LGBT Leads
Just in time for Pride month, director Mike Buonaiuto produced a trailer that shows films with their authentic LGBT superheroes. As the trailer explains, “Iceman, Mystique and Catwoman are... [More]
Collectible Advocacy Cards - Ad Council Created Virtual, Collectible 'Love Has No Labels' Cards
SCORE 2.2
Untested 109 Clicks Pub: Sep 5, 17
Collectible Advocacy Cards
Ad Council Created Virtual, Collectible 'Love Has No Labels' Cards
As a continuation of its ‘Love Has No Labels’ campaign, Ad Council is challenging PAX West attendees this year to collect virtual cards that feature real advocates for diversity... [More]
Superhero Family Dramas - 'Raising Dion' Showcases Family Struggles Through a Child with Superpowers
SCORE 3.6
This Quarter and Mild 50 Clicks Pub: Oct 12, 18
Superhero Family Dramas
'Raising Dion' Showcases Family Struggles Through a Child with Superpowers
Based on the children’s book of the same name, ‘Raising Dion’ is a new Netflix series that reinvents what it means to be a superhero. Following a single mother and son, the series... [More]
Quantcast