Category
Tech
Delegated Interfaces
Trend cluster
Category
Gamified
Membership
Membership-based loyalty programs get a boost from gamified reward systems.
3.6
Trend score
Trend
What is the Gamified Membership trend?
Gamified Membership: By creating a captivating members-only app with a competitive edge, brands can engage consumers on a social sharing-driven platform while cultivating a community centered around their products or services. In enticing consumers with the offer of exclusive members-only content that is earned through engagement, brands can ensure a captivated audience while tempting new loyal users through the promise of elevated status.
Trend themes
Themes within the Gamified Membership trend
Three behaviours holding the trend together01
Gamified Loyalty Programs
Businesses can engage customers through members-only competitive apps that offer users exclusive rewards for engagement and foster brand loyalty.
02
Experience-Based Rewards Programs
Companies can increase loyalty amongst their biggest-spending customers by offering them exclusive experiential rewards such as in-store services, designer lunches, and cocktail parties.
03
Pedometer-Based Rewards Programs
Apps such as 'Sweatcoin' incentivizes users to walk with an in-app incentive system that allows for purchasing of fitness products and services, as well as offers from other users.
Industry implications
What the Gamified Membership trend means for industry
Where the trend changes the playbookFor
Fast Food Industry
Businesses can offer gamified loyalty rewards programs to encourage customer engagement and loyalty.
For
Retail Industry
Business can create members-only experiences as rewards for top-spending customers to increase customer loyalty.
For
Fitness Industry
Apps that incentivize users through pedometer-based incentive system can be used in the fitness industry to motivate people to become fit and purchase fitness products and services through in-app rewards.
Workshop question
How can your company foster a more exclusive brand perception, and as a result enhance engagement among its target consumers?
Trend signals
Trend signals for Gamified Membership
Trend score 3.6 out of 10, from popularity 57%, activity 42%, freshness 8%.
Popularity57%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Gamified Membership trend
7 featured examples from Apr 1, 2015 to May 6, 2016CategoryTech
Branded Workout Challenges
Nike's Better For It Challenge Gets People Fit in 90 Days
Disruptive Innovation Opportunity: Design a fitness app that combines the features of both Nike+ Training Club App and Nike+ Running App, offering a comprehensive platform for use…
CategoryBusiness
Experiential Rewards Programs
Holt Renfrew Icon Privileges Earns Experiences Rather Than Points
Disruptive innovation opportunity: Integrate experiential rewards programs into luxury retail to enhance customer loyalty and provide unique experiences for high-spending customer…
CategoryLifestyle
Rewarding Pedometer Apps
'Sweatcoin' is an App That Turns Steps Taken into Virtual Currency
The fitness and wellness industry can leverage incentivized fitness apps to encourage more active lifestyles and create new revenue streams through in-app purchases or partnership…
CategoryTech
Gamified Rewards Programs
Taco Bell's New Consumer Loyalty Program Will Operate as a Game
Implementing gamified loyalty programs in the fast food industry to incentivize repeat business and increase customer loyalty.
CategoryTech
Rewards-Based Social Networks
The 'Thumb War' App Treats the Most Popular Users to Discounts
Disruptive innovation opportunity: Integrate rewards and gamification elements into existing social media platforms to increase user engagement and drive customer loyalty.
CategoryLifestyle
Personalized Taco Rewards
Taco Bell's ta.co Site Lets Users Customize Meals and Access Discounts
Opportunity for fast food chains to implement customizable menus and digital ordering systems to enhance customer satisfaction and loyalty.
CategoryTech
Crystal Collection Apps
The Swarovski 'Just Because' App Makes Earning Points Mobile
Implementing mobile loyalty apps in the retail industry incentivizes customer loyalty and drives repeat purchases.
