Membership-based loyalty programs get a boost from gamified reward systems
Implications - By creating a captivating members-only app with a competitive edge, brands can engage consumers on a social sharing-driven platform while cultivating a community centered around their products or services. In enticing consumers with the offer of exclusive members-only content that is earned through engagement, brands can ensure a captivated audience while tempting new loyal users through the promise of elevated status.
Workshop Question - How can your company foster a more exclusive brand perception, and as a result enhance engagement among its target consumers?
Trend Themes
1. Gamified Loyalty Programs - Businesses can engage customers through members-only competitive apps that offer users exclusive rewards for engagement and foster brand loyalty.
2. Experience-based Rewards Programs - Companies can increase loyalty amongst their biggest-spending customers by offering them exclusive experiential rewards such as in-store services, designer lunches, and cocktail parties.
3. Pedometer-based Rewards Programs - Apps such as 'Sweatcoin' incentivizes users to walk with an in-app incentive system that allows for purchasing of fitness products and services, as well as offers from other users.
Industry Implications
1. Fast Food Industry - Businesses can offer gamified loyalty rewards programs to encourage customer engagement and loyalty.
2. Retail Industry - Business can create members-only experiences as rewards for top-spending customers to increase customer loyalty.
3. Fitness Industry - Apps that incentivize users through pedometer-based incentive system can be used in the fitness industry to motivate people to become fit and purchase fitness products and services through in-app rewards.
7 Featured, 57 Examples:
262,035 Total Clicks
Date Range:
Apr 15 — May 16
Trending:
Average
Consumer Insight Topics:
