Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Elderly
P2P
Sharing economy initiatives take aim at social issues facing seniors.
3.6
Trend score
Trend
What is the Elderly P2P trend?
Elderly P2P: As concerns mount over the financial impact of aging Boomer populations, a variety of sharing economy initiatives are illuminating the power of tech-enabled platforms in offsetting barriers to access related to income and resources. In addition to serving as a reminder of the stresses of fixed income living, this shift highlights the role of the peer-to-peer economy in empowering consumers to help themselves when traditional institutions are unable to adequately do so.
Trend themes
Themes within the Elderly P2P trend
Three behaviours holding the trend together01
Sharing Economy
Tech-enabled platforms facilitate access to income and resources for aging populations through the sharing economy model.
02
Empowering Consumers
Peer-to-peer economic models that empower consumers to help themselves when traditional institutions are unable to provide adequate support.
03
Intergenerational Collaboration
Initiatives that focus on intergenerational collaboration, thinking, and innovation to combat ageism and promote inclusivity across a range of industries.
Industry implications
What the Elderly P2P trend means for industry
Where the trend changes the playbookFor
Healthcare
Innovation opportunities in healthcare include senior homeshare platforms and senior citizen restaurant pop-ups to alleviate the issue of isolation amongst the aging population.
For
Transportation
Rideshare apps, such as GoGoGrandparent, aimed to make mobility accessible for seniors without the need for navigating complex interfaces.
For
Technology
Technologies like the Dementia Patient Trackers and Senior Co-Working Spaces designed for aging adults to learn digital skills that are relevant in today's ever-changing world are two vital innovation opportunities.
Workshop question
Does your brand cater to a marginalized group? If so, how? If not, how could you better do so?
Trend signals
Trend signals for Elderly P2P
Trend score 3.6 out of 10, from popularity 58%, activity 41%, freshness 8%.
Popularity58%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Elderly P2P trend
8 featured examples from Apr 15, 2015 to Sep 5, 2017CategoryLifestyle
Elderly Roommate-Finding Platforms
Room2Care is a Miami Sharing Economy Service for Eldercare
The eldercare service industry can leverage the disruptive innovation of sharing economy platforms to expand their reach and connect with a larger network of caregivers and care s…
CategoryLife-Stages
Senior Co-Working Spaces
'Senior Planet' Offers Classes and Workshops for People 60+
The co-working industry can create specialized spaces catering to aging adults with digital skill-building opportunities.
CategoryLife-Stages
Dementia Patient Trackers
This New Technology Can Quickly Track Lost Dementia Patients
The healthcare industry can benefit from developing and utilizing patient trackers to ensure the safety and well-being of patients with various medical conditions.
CategoryLife-Stages
Senior Homeshare Platforms
This Home Sharing Service is Intended for Independent Empty Nesters
Disruptive innovation opportunity: Integrate senior homeshare platforms into the real estate industry to create new revenue streams and address the changing housing needs of older…
CategoryLifestyle
Senior Citizen Restaurant Pop-Ups
Oma's Pop-Up Serves as a Social Reintegration for Grandparents
Hospitality and food service industry can explore similar pop-up concepts to create social opportunities for elderly customers.
CategoryLife-Stages
Elderly Homesharing Services
This Service Enables Homesharing for Seniors Currently Living Alone
Homesharing initiatives for the elderly offer opportunities for innovative real estate models.
CategoryTech
Senior-Friendly Rideshare Apps
'GoGoGrandparent' is an Easy Way for Elderly People to Order Ubers
Ride-sharing companies can further disrupt the industry by offering senior-friendly policies and services.
CategoryArt & Design
Inclusive Boomer Collaboration Initiatives
The Age of No Retirement Seeks to Combat Ageism
Harnessing the expertise and perspectives of older individuals to drive technological innovation and inclusive digital experiences.
