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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,138 more

Dolled Collaboration

Collaborations with the Barbie brand are revamped in the age of social media

Implications - Branded collaborations with Barbie are on the rise in industries that include everything from cosmetics to engineering. The branding associated with Barbie functions as the ideal intersection between Millennial and Gen Z nostalgia, with the aesthetics that are so popular among these same generations on social media–giving companies that collaborate with Barbie an opportunity to directly and explicitly target these demographics.
Workshop Question — Conceptualize a Barbie-based collaboration that your brand could produce to target Millennials and Gen Z.
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 39 Examples:
95,853 Total Clicks
Date Range:
Nov 17 — Jul 19
Trending:
This Month and Warm
Consumer Insight Topics:

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