Trend cluster
Category

DIY Digital
Storytelling

Written word is being remixed into something more engaging by youth.

Storytelling Graphic WallpaperInteractive Arcade-Style LiteratureTablet Storytelling AppsPersonal Story-Making AppsNews-Focused Storybook Apps

Trend

What is the DIY Digital Storytelling trend?

DIY Digital Storytelling: Traditionally storytelling was a passive experience for children, but modern storytelling has transformed this pastime into an inherently interactive and customized experience. As digital natives, today's kids crave to be able create and shape messages they receive. Businesses must grow with this digital revolution in order to stay relevant.

Trend themes

Themes within the DIY Digital Storytelling trend

Three behaviours holding the trend together
01

Interactive Storytelling

The rise of interactive installation and storytelling applications provide a more engaging experience for children.

02

Personalized Content

DIY-style applications are being developed to allow users to customize and create professional-looking digital stories.

03

Reading/Game Hybrid

Interactive arcade and game-style literature are allowing readers to take the story into their own hands.

Industry implications

What the DIY Digital Storytelling trend means for industry

Where the trend changes the playbook
For

Education Technology

The education industry can use interactive storytelling for learning and language development applications.

For

Media and Entertainment

Media companies can leverage digital storytelling trends to create engaging and personalized content for users.

For

Healthcare

Hospitals and healthcare facilities can utilize interactive storytelling applications to engage and entertain children while reducing anxiety.

Trend signals

Trend signals for DIY Digital Storytelling

Trend score 2.7 out of 10, from popularity 46%, activity 28%, freshness 8%.

Popularity46%
Activity28%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z (not a primary audience)
  • Millennial (not a primary audience)
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific