Older consumers turn to online methods of medical consultation for ease
Implications - Seeking to maintain a sense of physical well-being, aging consumers are turning to mobile apps as an alternative consultation method. Replacing the need for pre-planned appointments and trips to the doctor's office, medical apps allow consumers to regulate their health without having to leave the house, combining mobile efficiency with the need for more accessible healthcare techniques.
Trend Themes
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Virtual Medical Consultations — Aging consumers use mobile apps as an alternative consultation method for medical needs, creating opportunities for digitized checkups and virtual healthcare services.
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Social and Motivational Fitness Apps — The rise of healthy living and solo exercising has prompted a demand for social and motivational fitness apps, creating opportunities for curated wellness websites and workout communication apps.
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Last-minute Fitness Classes — Flexible fitness apps like ZenRez that allow people to book last-minute fitness classes at a lower rate are gaining more popularity, creating opportunities for digitized wellness services and mobile fitness applications.
Industry Implications
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Telemedicine Industry — As virtual medical consultations become more popular, the telemedicine industry can create new applications that offer more features and enhancments such as AI-powered symptom checkers.
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Health and Fitness Industry — As the demand for healthy living and solo exercising continues to grow, the health and fitness industry can offer more curated wellness websites and social and motivational fitness applications.
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E-commerce Industry — As flexible fitness apps like ZenRez gain more popularity, the e-commerce industry can offer digitized wellness services and mobile fitness applications that enable people to book classes, find online trainers and connect to other fitness enthusiasts.
