Category
Autos
Racing Homage
Trend cluster
Category
Customized
Drive
A desire for heightened experiences prompts more individualized in-car apps.
3.4
Trend score
Trend
What is the Customized Drive trend?
Customized Drive: While technological integration offers convenience, automation can become predictable. Adding exclusivity to the ordinary, customizable apps allow drivers to adjust navigation, control security features, and even the car itself, combining the efficiency of technology with a desire to maintain individuality.
Trend themes
Themes within the Customized Drive trend
Three behaviours holding the trend together01
Customizable Automotive Apps
Consumers seek customizable in-car apps to personalize their driving experience.
02
On-Demand Services
On-demand fuel apps and customization programs are deploying a successful business model among consumers who value convenience.
03
Connected Car Devices
Connected car devices allow consumers to access new functions and extend the lifespan of older vehicles.
Industry implications
What the Customized Drive trend means for industry
Where the trend changes the playbookFor
Automotive Industry
The automotive industry should develop more customizable tech integration to enhance the individual driving experience.
For
On-Demand Service Industry
The on-demand service industry should explore other markets that prioritize convenience, such as the fuel delivery market.
For
Smart Device Industry
The smart device industry has a lucrative opportunity to develop more connected car devices that can provide more features in older vehicles.
Trend signals
Trend signals for Customized Drive
Trend score 3.4 out of 10, from popularity 54%, activity 41%, freshness 8%.
Popularity54%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Customized Drive trend
4 featured examples from May 30 to Oct 28, 2015CategoryAutos
Auto Upgrade Apps
This Connected Device Can Help Consumers Upgrade an Old Vehicle
Opportunity for companies to offer upgrade services for older vehicles using connected devices that can provide access to high-tech features.
CategoryAutos
Automobile Social Media Apps
The Meople.Connector App Brings Social Media Into Ford Drivers' Cars
Disruptive innovation opportunity: Integrate social media apps with car manufacturers' systems to enhance in-car connectivity and offer unique features to drivers.
CategoryTech
On-Demand Fuel Apps
This Gas Delivery App Lets Users Refuel Without Leaving Their Driveways
Disruptive innovation opportunity: Develop a fuel delivery service that provides on-demand fuel to customers' desired locations, eliminating the need for them to travel to gas sta…
CategoryAutos
Anti-Theft Vehicle Apps
Crime Stoppers' My Wheels Warns Drivers in Areas Where Theft is Prevalent
Disruptive innovation opportunity: Innovate in the mobile app development space to create more advanced and user-friendly vehicle safety and community-driven reporting apps.
