'Purple' is a gas delivery app that refills users' cars without them ever having to leave their driveways.
Further exploiting the popularity of on-demand apps that deliver everything from groceries to clothes, Purple is moving in on the gas delivery market. The simple app allows users to request fuel to be delivered to their homes, workplaces or wherever they're parked and have the tanks of their cars filled. The gas delivery app, which originally serviced the Los Angeles area, is expanding to San Francisco. The service also now operates overnight, meaning that users can receive gas delivery and have their tanks filled as they sleep.
Historically, consumers will go out of their way to pay less for gas, so there was some question of whether users would be willing to pay the additional cost for gas delivery. However, Purple has had success in L.A., where users with luxury vehicles, fast-paced lifestyles and little concern for price point value convenience over all else.
Why This Trend Is Growing
- On-demand Fuel Delivery
- Disruptive innovation opportunity: Develop an app that connects users with on-demand fuel delivery services, providing convenience and eliminating the need to visit gas stations.
- Expanding On-demand Apps
- Disruptive innovation opportunity: Create on-demand apps that deliver various products and services to cater to the growing consumer demand for convenience and time-saving.
- Overnight Service
- Disruptive innovation opportunity: Offer overnight services for different industries, allowing customers to receive products or services while they sleep for maximum convenience.
Industries Being Reshaped
- Fuel Delivery
- Disruptive innovation opportunity: Develop a fuel delivery service that provides on-demand fuel to customers' desired locations, eliminating the need for them to travel to gas stations.
- Technology and App Development
- Disruptive innovation opportunity: Invest in the development of innovative apps and technology solutions to meet the growing demand for on-demand services.
- Logistics and Delivery
- Disruptive innovation opportunity: Explore the on-demand delivery market and provide overnight services to customers, enabling them to receive products conveniently without any hassle.
