Toys go from kitschy to sophisticated to create cultured kids
Implications - Being born in the digital age grants today's adults the ability to think deeply about personal branding; a gift passed onto their children. This ushers in an age where a child's identity is as important to Millennial parents as their health, prompting the release of culture-centric toys for early play.
Trend Themes
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Culture-centric Toys — Culture-centric toys are now designed to promote the child's identity development.
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Designer Collaborations — Designer toy collections show that collaborations have a great potential to reach new markets.
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Interactive Mix-and-match Toys — Interactive mix-and-match toys offer not only entertainment but educational and development stimuli.
Industry Implications
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Toy Manufacturing — The toy manufacturing industry must keep evolving as kids and their parents demand toys that align with their values and identities.
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Fashion and Design — Fashion and design industries could broaden their reach by tapping into the toy industry, perhaps influencing or creating a new accessory market.
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Art and Exhibition Industry — The art and exhibition industry might see an opportunity to showcase new toy collections that blur the line between art and toys.
9 Featured, 71 Examples:
454,117 Total Clicks
Date Range:
Oct 12 — Sep 14
Trending:
Warm
Consumer Insight Topics: