Trend cluster
Category

Connected
Commute

Consumers turn to high-tech scooters for increased technological efficiency.

Futuristic Folding E-BikesModernly Chic UnicyclesBoxy Battery-Powered ScootersMobile-Integrated MopedsHybrid E-Bike Scooters

Trend

What is the Connected Commute trend?

Connected Commute: With the continuing integration of modern technology, the need to infuse digital devices into everyday routines becomes a necessity for consumers who desire to stay digitally connected. The addition of technology to modes of transit reflect the need for constant product re-invention.

Trend themes

Themes within the Connected Commute trend

Three behaviours holding the trend together
01

Connected Personal Transportation

As consumers desire to stay digitally connected, the use of technology in transit reflects the need for constant innovation.

02

Portability and Convenience

There is an increased focus on portable and user-friendly lightweight designs to optimize personal mobility solutions.

03

Smartphone Integration

Smartphone integration is revolutionizing personal transportation, offering new services and capabilities that enhance the entire user experience.

Industry implications

What the Connected Commute trend means for industry

Where the trend changes the playbook
For

Electric-vehicle Manufacturing

Companies looking to develop new lightweight, portable and energy-efficient EVs have the opportunity to capitalize on trends and new consumer preferences.

For

Smart Mobility Startups

Innovative small businesses and startups looking to expand into smart and connected personal transportation have a large potential market to tap into.

For

Consumer Technology

Consumer tech that addresses personal transportation needs and increases connectivity between devices has great potential for growth and diversification of services.

Trend signals

Trend signals for Connected Commute

Trend score 5.0 out of 10, from popularity 70%, activity 72%, freshness 8%.

Popularity70%
Activity72%
Freshness8%
Audience
70%Men
30%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Connected Commute trend

6 featured examples from Feb 2, 2013 to Feb 13, 2014