Trend cluster
Category

Constructing
Confidence

Nurturing creativity targets children with modes of invention.

DIY Mechanical PlaythingsDIY Arctic Cardboard PlaysetsCrafty Kid CampersDIY Dino CraftsMulti-Functioning Activity Tables

Trend

What is the Constructing Confidence trend?

Constructing Confidence: With kids often distracted by sports or video games, finding ways to build their confidence and determination can be challenging among such diversions. As a means to encourage increased imaginative growth and tenacity, parents are turning to such things as cardboard toys and robotic kits to allow children to exert their energy through more creatively resourceful techniques. Youthful building activities utilize playful methods of construction to attract tots who admire invention, reflecting the need for more playful ways to enhance personal growth.

Trend themes

Themes within the Constructing Confidence trend

Three behaviours holding the trend together
01

DIY Toy Kits

As parents look for more creative ways to enhance personal growth and imaginative growth among children, DIY toy kits like robotic spider kits, wooden Dino crafts and Strawbees toy kits are becoming a popular choice.

02

Cardboard Playsets

Cardboard toys craft is becoming more and more popular among parents, as they are widely available, affordable, ecological and help build creative, eco-conscious, self-sufficient kids

03

Multi-Functional Activity Tables

Parents are looking for ways to encourage social engagement among children, and activity tables that draw children together to play and learn using different functions are gaining popularity.

Industry implications

What the Constructing Confidence trend means for industry

Where the trend changes the playbook
For

Toy Industry

Innovation in DIY toy trends creates a large market opportunity for the toy industry with creative cardboard playsets and robotics kits leading the charge.

For

Education Industry

The rise in DIY educational toys create innovative learning models for future architects and engineers, representing an opportunity for the education industry to branch out from usual teaching methods.

For

Sustainable Industry

Innovation in eco-friendly toys opens up growth opportunities for the sustainable industry, with a growth in the use of recycled materials which promote ecological awareness among children and parents.

Trend signals

Trend signals for Constructing Confidence

Trend score 3.6 out of 10, from popularity 43%, activity 57%, freshness 8%.

Popularity43%
Activity57%
Freshness8%
Audience
30%Men
70%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Constructing Confidence trend

6 featured examples from Feb 21, 2013 to Feb 4, 2014