Brands offer imaginative stimulation through conceptual kids products
Implications - As modern parenting is increasingly defined by providing children with well-rounded development though any means necessary, brands are creating toys that specifically look to spark imagination through color theory. Whether in the form of hands-on, educational activities or conceptual packaging that forgoes labels in order to spark imagination, such efforts highlight the importance of cognitive stimulation in later childhood development. This progression speaks to the view of toys as an opportunity to provide the foundation for lifetime learning through play.
Workshop Question - How would you educate consumers about your brand through a gamified experience?
Trend Themes
1. Color Theory Education - Brands are creating toys that specifically look to spark imagination through color theory.
2. Customizable Colors - Toys and tools are being designed to allow children to create their own colors and hues.
3. Digital/physical Integration - Products that enable children to interact with the physical world and digitize their creations empower them to learn and create in new ways.
Industry Implications
1. Toy Manufacturing - Customizable, educational toys that empower creativity and imagination are increasingly popular.
2. Art Supplies - Customizable art supplies and tools enable artists and creators to experiment and push the limits of their craft.
3. Education Technology - Digital tools and apps that integrate with physical toys and create new educational opportunities are on the rise.
5 Featured, 44 Examples:
206,732 Total Clicks
Date Range:
Sep 15 — Jan 16
Trending:
Average
Consumer Insight Topics:
