Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Cognitive
Coloring
Brands offer imaginative stimulation through conceptual kids products.
3.4
Trend score
Trend
What is the Cognitive Coloring trend?
Cognitive Coloring: As modern parenting is increasingly defined by providing children with well-rounded development though any means necessary, brands are creating toys that specifically look to spark imagination through color theory. Whether in the form of hands-on, educational activities or conceptual packaging that forgoes labels in order to spark imagination, such efforts highlight the importance of cognitive stimulation in later childhood development. This progression speaks to the view of toys as an opportunity to provide the foundation for lifetime learning through play.
Trend themes
Themes within the Cognitive Coloring trend
Three behaviours holding the trend together01
Color Theory Education
Brands are creating toys that specifically look to spark imagination through color theory.
02
Customizable Colors
Toys and tools are being designed to allow children to create their own colors and hues.
03
Digital/Physical Integration
Products that enable children to interact with the physical world and digitize their creations empower them to learn and create in new ways.
Industry implications
What the Cognitive Coloring trend means for industry
Where the trend changes the playbookFor
Toy Manufacturing
Customizable, educational toys that empower creativity and imagination are increasingly popular.
For
Art Supplies
Customizable art supplies and tools enable artists and creators to experiment and push the limits of their craft.
For
Education Technology
Digital tools and apps that integrate with physical toys and create new educational opportunities are on the rise.
Workshop question
How would you educate consumers about your brand through a gamified experience?
Trend signals
Trend signals for Cognitive Coloring
Trend score 3.4 out of 10, from popularity 43%, activity 49%, freshness 8%.
Popularity43%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Cognitive Coloring trend
5 featured examples from Sep 29, 2015 to Jan 25, 2016CategoryLife-Stages
Nameless Coloring Supplies
'Nameless Paints' Avoid Restricting Imagination by Labeling Color Names
The usage of label-less colors and customizable supplies can revolutionize the arts and crafts industry.
CategoryArt & Design
Colorful Interactive Kindergartens
This Interactive Building Facade Encourages Children to Play
The architecture industry can explore innovative designs and techniques for incorporating interactive elements into building facades.
CategorySocial Good
Color-Changing Markers
This Set Comes with a Special Pen That Changes Each Color to a New Hue
The color-changing markers offer a unique and creative twist to the traditional art supplies industry.
CategoryLife-Stages
Color-Scanning Styluses
The 'Mozbii' is a Stylus for Kids that Enables Exploration and Interaction
Opportunity for incorporating fun tools like the Mozbii stylus to aid in children's education.
CategoryLife-Stages
Gradient Pigment Puzzles
These Puzzle Sets Focus on Recreating Color Shades Rather than Pictures
The toy industry can capitalize on the trend by offering a new type of puzzle product that focuses on gradient shades of color.
