Category
Tech
Delegated Interfaces
Trend cluster
Category
Cloud
Paranoia
Fear of privacy invasion has consumers integrating tech security.
2.3
Trend score
Trend
What is the Cloud Paranoia trend?
Cloud Paranoia: Considering Cloud Technology is valued for its ability to make information shareable, it's no surprise that it has inspired some fear in consumers regarding privacy. As a result, extra precautions -- and sometimes blocking initiatives -- are observed. This cautious approach to Cloud Technology shows that the everyday consumer still values personal privacy above all.
Trend themes
Themes within the Cloud Paranoia trend
Three behaviours holding the trend together01
Privacy-focused Cloud Systems
Developing Cloud Technology that values personal privacy above all by providing extra security measures and encryption for everyday consumers.
02
Private Social Networks
Developing private social network devices that allow users to create their means of sharing content without central servers, websites or cloud servers.
03
Quick Tap-Accessed Cloud Apps
Developing a security measure such as ActivID Tap Authentication to allow quicker access to cloud-based applications that enhance security measures and ensure efficiency in numerous industries.
Industry implications
What the Cloud Paranoia trend means for industry
Where the trend changes the playbookFor
IT Industry
Developing Cloud Technology with security measures that adhere to customers' privacy concerns.
For
Social Media Industry
Developing private social network devices that meet customers' privacy concerns and offer an alternative to sites that operate within a cloud server.
For
Retail Industry
Developing quick tap-accessed cloud apps that allow workers to conduct time-appropriate activities such as accessing inventory control and payment systems from the store floor.
Workshop question
How are you ensuring your client's trust remains intact?
Trend signals
Trend signals for Cloud Paranoia
Trend score 2.3 out of 10, from popularity 38%, activity 22%, freshness 8%.
Popularity38%
Activity22%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cloud Paranoia trend
5 featured examples from Sep 26, 2014 to Aug 4, 2016CategoryTech
Private Cloud-Free Networks
The Neobase is a Device That Acts as a Private Social Network
With the success of the Neobase campaign, there is a potential growth opportunity for technology hardware companies to develop devices to support decentralized social networks.
CategoryTech
Ironclad Email Services
Yambuu Mail Gives Users Complete Control Over Email Security
Yambuu Mail's advanced encryption and tracking features present opportunities for innovation in the email security industry.
CategoryTech
Private Cloud Systems
The Microsoft Operations Management Offers Secure Cloud Use For Businesses
The rising demand for enhanced cloud security creates an opportunity for companies to develop innovative software solutions that protect against cyber threats, offer customizable…
CategoryTech
Tap-Accessed Cloud Apps
The HID Global ActivID Tap Authentication is Useful in Retail & Healthcare
The use of ActivID Tap Authentication as a quick means for retail industry professionals to access inventory control and payment systems from the store floor.
CategoryArt & Design
Personally Secured Cloud Systems
The WEDG is a New Form of the Cloud
The WEDG's personalized and secure cloud storage capabilities offer a disruptive innovation opportunity within the cloud storage industry.
