Start of a new decade makes grunge looks of the 90s outdatedly hip
Implications - With the dawn of a new decade, the 90s are officially being labeled 'vintage,' a fashion term arousing new interest among hipsters who thrive on reviving outdated looks. Grunge, a notable rocker look iconic of the early 90s, is making its comeback through messy hair, plaids, and lots of black.
Trend Themes
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90s Vintage — The revival of 90s grunge fashion is showing a growing demand for vintage fashion.
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Haute Punk Hybrids — The coalescence between punk rock and haute couture fashion presents further opportunities for disruptive innovation.
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Faux Retro Hipster — Using faux retro imagery allows for innovative customization of fashion decades past, without sacrificing quality or authenticity.
Industry Implications
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Fashion — Reviving past fashion trends and mixing them with new styles provides creative ways for fashion companies to set themselves apart from competition.
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Advertising — Challenging traditional advertising campaigns by using unphotoshopped and models of all sizes and colors increases user engagement and interest.
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Music — The resurgence of grunge music and its fashion counterparts allows musicians the opportunity to tap into nostalgia to attract audiences.
14 Featured, 103 Examples:
3,943,029 Total Clicks
Date Range:
Sep 09 — Apr 10
Trending:
V. Hot
Consumer Insight Topics: