Category
Fashion
Collaged Uppers
Trend cluster
Category
90s
Vintage
Start of a new decade makes grunge looks of the 90s outdatedly hip.
6.0
Trend score
What's Happening
What is the 90s Vintage trend?
90s Vintage: With the dawn of a new decade, the 90s are officially being labeled 'vintage,' a fashion term arousing new interest among hipsters who thrive on reviving outdated looks. Grunge, a notable rocker look iconic of the early 90s, is making its comeback through messy hair, plaids, and lots of black.
Evidence
Examples of the 90s Vintage trend
CategoryFashion
Faux Retro Hipster
The American Apparel Spring 2010 Look Book Goes Back in Time
Disruptive innovation opportunity: Introduce inclusive and body-positive fashion lines that break away from traditional beauty standards.
CategoryFashion
Hipster Punk Fashion
The Democracy of Nevermind Holiday Collection is a Tasteful Take
The fashion industry can capitalize on the edgier and more subdued fashion trends to attract customers who want to express their individuality.
CategoryFashion
Half-Shaved Pompadours
Ash Stymest Blends 80s Punk & 50s Greaser for System Campaign
The haircare industry could capitalize on the popularity of retro hairstyles by creating a line of products specifically designed for these styles.
CategoryFashion
Girlish Grunge Fashiontography
The Young-Love Teen Vogue Editorial 'Finding Nirvana'
The fashion industry can leverage the grunge fashion and bohemian aesthetic trends to create clothing lines that cater to the youth market segment.
CategoryMarketing
Glam Rock Lookbooks
People's Market Fall/Winter 2009 Ads Channel 90s Grunge
The fashion industry should consider these trends and create more clothing lines that embody the 90s grunge and glam rock fashion trends.
CategoryLuxury
Belted, Draped Spring Style
AF Vandevorst Spring 2010 Collection Layers Sheer, Embellished Neutral
Disruptive innovation potential for fashion designers to experiment with draped, embellished, and layered styles for a fresh and elegant spring collection.
CategoryPop Culture
Haute Punk Hybrids
Alice Rosati Makes High Fashion & Streetwear Collide for U Mag
The fashion industry can leverage the trend of fashion-streetwear fusion to create unique and desirable clothing lines.
CategoryPop Culture
Grunge-Inspired Photo Shoots
Megan Fox's Nylon Pictorial Includes Fringe and Flannel
Fashion houses and retailers can incorporate elements of grunge into their clothing lines to attract a new market while retaining old customers.
CategoryFashion
Gray Scale Grunge Glam
The Gala Gonzalez Debut Collection With Adolfo Dominquez
Fashion brands can explore collaborations with influential bloggers to create unique collections that resonate with their audience.
CategoryFashion
Studded Pant Pictorials
Boho-Rocker Chic Modeled by Alyona Osmanova in Flair Magazine
Innovative designs and collaborations that mix contrasting styles and materials to create chic and edgy wardrobe staples.
CategoryFashion
Vagabond Menswear
Byblos Creates Shabby Layered Looks for Fall 2009
The fashion industry has the opportunity to capitalize on the shabby chic trend in menswear.
CategoryLuxury
Motley Layered Fashion
Grazia Magazine Features Super Fall Layering
Fashion brands can capitalize on the popularity of fall layering by launching eco-friendly and sustainable fashion lines that appeal to younger consumers.
CategoryFashion
Stratospheric Layered Fashion
The Lonneke Engel Elle Italia 'Stratific Azioni' Editorial
New fashion designs and techniques could be developed to explore the intersection of fashion and function.
CategoryMarketing
Bubble Hem Hoodies
Xampagne Autumn/Winter 2009 Takes Cues From 90s Grunge & 00s Womenswear
Incorporate bubble hem features into different garments or create gender-inclusive clothing pieces.
Trend themes
Themes within the 90s Vintage trend
Three behaviours holding the trend together01
90s Vintage
The revival of 90s grunge fashion is showing a growing demand for vintage fashion.
02
Haute Punk Hybrids
The coalescence between punk rock and haute couture fashion presents further opportunities for disruptive innovation.
03
Faux Retro Hipster
Using faux retro imagery allows for innovative customization of fashion decades past, without sacrificing quality or authenticity.
Industry implications
What the 90s Vintage trend means for industry
Where the trend changes the playbookFor
Fashion
Reviving past fashion trends and mixing them with new styles provides creative ways for fashion companies to set themselves apart from competition.
For
Advertising
Challenging traditional advertising campaigns by using unphotoshopped and models of all sizes and colors increases user engagement and interest.
For
Music
The resurgence of grunge music and its fashion counterparts allows musicians the opportunity to tap into nostalgia to attract audiences.
Trend signals
Trend signals for 90s Vintage
Trend score 6.0 out of 10, from popularity 83%, activity 88%, freshness 8%.
Popularity83%
Activity88%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
